Marketing is the hub for the exchange offerings of value between customers, clients, partners, and society at large through the promotion and advertisement of products and services.
All MajorsStudents may receive a certificate in Marketing by earning a grade of C or higher. The courses must be taken on a letter-grade basis. BSBA students may use one course from their BSBA concentration towards the certificate if applicable. Prerequisites will not be waived. The course offerings listed are based on historical data and are subject to change.
MGT 2250 approved substitutions include: BMED 2400, BIOL 4401, ECON 2250, ISyE 3030 and ISyE 2027, ISyE 3770, MATH 3215, MATH 3225, MATH 3670, PSYC 2020, PUBP 3120.
Required Course
Prerequisites will not be waived. The course offerings listed are based on historical data and are subject to change.
MGT 3310 is a required course.
| Course Number | Title | Prerequisites | Offered (Subject to Change) |
| MGT 3310 | Marketing Research: Analytics | MGT 2250 and MGT 3300 | Spring and Summer (Abroad) |
Elective Courses
Prerequisites will not be waived. The course offerings listed are based on historical data and are subject to change.
Select at least three courses.
| Course Number | Title | Prerequisites | Offered (Subject to Change) |
| MGT 3313 | Social Media Marketing | Junior/Senior ONLY | Spring |
| MGT 3325 | Product Planning | MGT 3300 | Spring |
| MGT 4303 | Personal Selling & Sales Management | MGT 3300 | Fall |
| MGT 4304 | Strategic Brand Management | MGT 3300 | |
| MGT 4309 | Services Marketing (Previously MGT 4803 Services Marketing. No credit allowed for both.) | MGT 3300 | Spring |
| MGT 4311 | Digital Marketing | MGT 3300 | Spring and Summer |
| MGT 4312 | Marketing Research: Tools & Design (Previously MGT 4803 Marketing Research: Tools & Design. No credit allowed for both.) | MGT 3300 | Spring |
| MGT 4314 | Understanding Markets with Data Science | MGT 2250 | Spring |
| MGT 4331 | Consumer Behavior | MGT 3300 | Spring |
| MGT 4332 | Database and CRM Strategy | MGT 3300 | Fall |
| MGT 4335 | International Marketing | ||
| MGT 4345 | Marketing Practicum | MGT 3300 | Spring and Fall |
| MGT 4803 | Startup Lab | Spring and Fall | |
| MGT 4910 | Independent Research | Faculty Approval | Spring, Summer, and Fall |
Only two Special Topics courses from the list above will be permitted to count for the certificate.