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Marketing Concentration

Marketing is the hub for the exchange of offerings of value between customers, clients, partners, and society at large through the promotion and advertisement of products and services.

After completing MGT 3300, students must take six advanced marketing courses (at least three from Group A and either nine credit hours of coursework from Group B or six credit hours of course work from Group B and three credit hours of coursework from Group C). Students must earn a grade of "C" or higher in all courses to complete the concentration.

Concentration Overview

Michael Lowe, associate professor, gives an overview of the Marketing concentration within the Scheller undergraduate program.

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  • Required Courses

    Prerequisites will not be waived. The course offerings listed are based on historical data and are subject to change. 

    Select at least three courses.

    Course Number Title Prerequisites Offered (Subject to Change)
    MGT 3310 Marketing Research Analytics MGT 2250 and MGT 3300 Spring and Summer (Abroad)
    MGT 4311 Digital Marketing MGT 3300 Spring and Summer
    MGT 4312 Marketing Research: Tools & Design (Previously MGT 4803 Marketing Research: Tools & Design. No credit allowed for both.)  MGT 3300 Spring and Fall
    MGT 4345 Marketing Consulting Practicum MGT 3300 Spring and Fall

  • Elective Courses

    Prerequisites will not be waived. The course offerings listed are based on historical data and are subject to change. 

    Students must select one of two options: (1) Select nine credit hours of coursework from Group B or (2) Select six credit hours of coursework from Group B and three credit hours of coursework from Group C. Students may apply unused group A electives to group B electives:

    Course Number Title Prerequisites Offered (Subject to Change)
    MGT 3313 Social Media Marketing Junior/Senior ONLY Spring
    MGT 3325 Product Planning MGT 3300 Spring
    MGT 4303  Personal Selling & Sales Management MGT 3300 Fall
    MGT 4304 Strategic Brand Management MGT 3300
    MGT 4309 Services Marketing (Previously MGT 4803 Services Marketing. No credit allowed for both.) MGT 3300 Spring
    MGT 4314 Understanding Markets with Data Science (Previously MGT 4803 Understanding Markets with Data Science. No credit allowed for both.) MGT 2250 Spring
    MGT 4331 Consumer Behavior MGT 3300 Spring
    MGT 4332 Database and CRM Strategy  MGT 3300 Fall
    MGT 4335 International Marketing

  • Elective Courses

    Prerequisites will not be waived. The course offerings listed are based on historical data and are subject to change.

    Students must select one of two options: (1) Select nine credit hours of coursework from Group B or (2) Select six credit hours of coursework from Group B and three credit hours of coursework from Group C.

    Course Number Title Prerequisites Offered (Subject to Change)
    MGT 3744 Managing Product, Service & Technology Development Spring
    MGT 4050 Business Analytics MGT 2250 Spring and Fall
    MGT 4367 Revenue Analytics MGT 2255 Spring

See Undergraduate Course Catalog

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