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D.J. Wu

Ernest Scheller Jr. Chair in Innovation, Entrepreneurship and Commercialization

Professor; Area Chair, Information Technology Management

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dj.wu@scheller.gatech.edu

404-894-4364

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Academic Areas: IT Management

Functional Areas: Business Analytics

Suite: 477

Office: 4269

Biography

D. J. Wu holds the Ernest Scheller Jr. Chair in Innovation, Entrepreneurship, and Commercialization. He is a Professor of IT Management and the Area Chair of IT Management at the Scheller College of Business, Georgia Institute of Technology. He earned his undergraduate degree in Computer Science and Technology from Tsinghua University and obtained his Ph.D. from the Wharton School, University of Pennsylvania.

Dr. Wu's research interests include the economics of digital innovation and transformation, digital business model innovations, platform ecosystems, enterprise information technology, and artificial intelligence and machine learning. His recent work has been published in leading academic journals such as Management Science, Information Systems Research, Manufacturing and Service Operations Management, MIS Quarterly, and Production and Operations Management. In 2023, he was recognized as a Distinguished Fellow by the INFORMS Information Systems Society.

Currently, Prof. Wu serves as a Department Editor for Information Systems at Management Science. He is also a Co-Editor for the Management Science Special Issue on the Human-Algorithm Connection and the Special Issue on Analytical Creativity at Information Systems Research. Previously, he served as a Senior Editor for Information Systems Research (2018–2020) and as President of the INFORMS Information Systems Society (2019–2021).

Education

Ph.D., The Wharton School, University of Pennsylvania 1997
M.A., The Wharton School, University of Pennsylvania 1994
B.E., Computer Science (Major Degree), Tsinghua University, China 1989
B.E., Industrial Engineering (Dual Degree), Tsinghua University, China 1989

Teaching Interests

I teach Electronic Commerce at all levels (undergraduate, graduate, and executive), with a focus on the design of digital markets. I also teach Ph.D. seminars, including Analytical Modeling for Information Systems and Economics of Artificial Intelligence and Machine Learning.

Research Interests

My research explores innovative digital business models, human–AI collaboration, and the business implications of AI and machine learning.

Economics of Digital Innovation and Transformation
Digital Business Model Innovations and Platform Ecosystems
Enterprise Information Technology
IT Contract Design and Auctions
Cloud Computing and Machine Learning

Recent Honors

HONORS AND AWARDS – TEACHING

2024 Elective Professor of the Year, SCOB, selected by Full-Time MBA students, 2024.
2023 Elective Professor of the Year, SCOB, selected by Full-Time MBA students, 2023.
Brady Family Award for Faculty Teaching Excellence, SCOB, GT, 2022.
Provost Teaching and Learning Fellow Associate, GT Center for Teaching and Learning, 2020 – 2021.
Provost Teaching and Learning Fellow, GT Center for Teaching and Learning, 2018 – 2020.
Hesburgh Award Teaching Fellow, GT Center for Teaching and Learning, 2017 – 2018.
Class of 1940 Course Survey Teaching Effectiveness Award, GT Center for Teaching and Learning, 2016.
Dean's Award for Teaching Excellence, SCOB, GT, 2014.

HONORS AND AWARDS – RESEARCH

Distinguished Fellow, INFORMS Information Systems Society, October 15, 2023. (“The primary aim of the award is to recognize individuals who have made outstanding intellectual contributions to the information systems discipline.”)
World's Top 2% Scientists (Stanford University Study 2022) – career-long top 2% most highly cited scientists in the world.
Ernest Scheller Jr. Chair in Innovation, Entrepreneurship and Commercialization, 5/2018 – present.
Brady Family Professorship in Management, SCOB, GT, 5/2017 – 5/2018.
The Linda and Lloyd L. Byars Award for Faculty Research Excellence, SCOB, GT, 2017.
The Linda and Lloyd L. Byars Award for Faculty Research Excellence, SCOB, GT, 2013.
Thomas R. Williams Wachovia Term Professorship in ITM, SCOB, GT, 2007 – 2011.

HONORS AND AWARDS – SERVICE

The Ernest Scheller Jr. Award, SCOB, GT, 2024.
The INFORMS Information Systems Society President's Service Award, October 15, 2023.
President (Elected), INFORMS Information Systems Society, 11/2019 – 11/2021.
Senior Editor Service Award, Information Systems Research. "Presented 2020 in appreciation for your valued service to the Institute for Operations Research and the Management Sciences," by Cole Smith, Vice President-Publications and Alok Gupta, Editor-in-chief, ISR, 2020.
Management Science Associate Editor Meritorious Service Award, 2019, 2014, 2013, 2010.
Manufacturing and Service Operations Management (M&SOM) Associate Editor Meritorious Service Award, 2014.

Best Paper Awards

Runner-Up Best Conference Paper Award, ICIS 2009. Huang, P., M. Ceccagnoli, C. Forman, and D.J. Wu, “When Do ISVs Join a Platform Ecosystem? Evidence from the Enterprise Software Industry,” Proceedings of the 30th International Conference on Information Systems (ICIS), ICIS-0619-2009, Phoenix, Arizona, 2009.

Best Paper on “Web-based Information Systems and Applications," ICIS 2006. Zhong, F. and D.J. Wu, “E-Sourcing: Impact of Bidding Behavior and Non-Price Attributes,” Proceedings of the 27th International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, pp. 1979-1998, 2006.

Best Paper on “Valuing IT Opportunities," ICIS 2006. Aral, S., E. Brynjolfsson, and D.J. Wu, “Which Came First, IT or Productivity? The ‘Virtuous Cycle’ of Investment and Use in Enterprise Systems,” Proceedings of the 27th International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, pp. 1819-1839, 2006.

Book(s)

Kimbrough, S.O. and D.J. Wu (Eds.), Formal Modelling in Electronic Commerce, Series: International Handbooks on Information Systems, Berlin: Springer, 2005.

Research Publications

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Year	Title	Journal	Author(s)	Type
2025	Don't Count Non-Targeted Seeding Out Just Yet	Production and Operations Management (Forthcoming)	Dou, Yifan Hu. Hao Niculescu, Marius Florin Wu, D.J.	Published Papers	View
2025	Leveraging Network Effects for Connected Products: Strategies and Implications for the Value Chain	MIS Quarterly	Lu, Z. Dou, Y. Wu, D. J. Chen, J.	Published Papers	View
Lu, Z., Dou, Y., Wu, D.J. & Chen, J. (2025). Leveraging Network Effects for Connected Products: Strategies and Implications for the Value Chain. MIS Quarterly. https://doi.org/10.25300/MISQ/2025/18441
2024	Intertemporal Price Competition in the Two-Sided Market: Reexamining the Seesaw Principle for Startup Platforms	Production and Operations Management	Dou, Y. Zhang, X. Wu, D.J.	Published Papers	View
Dou, Y., X. Zhang, and D.J. Wu, "Intertemporal Price Competition in the Two-Sided Market: Reexamining the Seesaw Principle for Startup Platforms," Forthcoming, Production and Operations Management. First published online 21 March 2024. https://doi.org/10.1177/10591478241245143.
2024	A Model of Shoppertainment Live Streaming	Management Science	Gu, J. Zhang, X. Wu, D.J.	Published Papers	View
Gu, J., X. Y. Zhao, and D.J. Wu, "A Model of Shoppertainment Live Streaming," Forthcoming, Management Science. https://doi.org/10.1287/mnsc.2023.01724.
2024	Research Note – Understanding the Returns to Integrated Enterprise Systems: The Impacts of Agile and Phased Implementation Strategies	MIS Quarterly	Aral, S. Brynjolfsson, E. Gu, C. Wang, H. Wu, D.J.	Published Papers	View
Aral, S., E. Brynjolfsson, C. Gu, H. Wang, and D.J. Wu, "Research Note – Understanding the Returns to Integrated Enterprise Systems: The Impacts of Agile and Phased Implementation Strategies," MIS Quarterly, Vol. 48, No. 2, pp. 749-774, June 2024.
2024	A Smart Ad Display System	Information Systems Research	Xiao, L. Wu, D.J. Ding, M.	Published Papers	View
Xiao, L., D.J. Wu, and M. Ding, "A Smart Ad Display System," Forthcoming, Information Systems Research. Published online in Articles in Advance 09 Feb 2024. https://pubsonline.informs.org/doi/10.1287/isre.2020.0128.
2024	Revealed Wisdom of the Crowd: Predictive Value of Bids	Management Science	Yao, J. Lin, M. Wu, D.J.	Published Papers	View
Yao, J., M. Lin, and D.J. Wu, "Revealed Wisdom of the Crowd: Predictive Value of Bids," Forthcoming, Management Science.
2023	Revealed Wisdom of the Crowd: Bids Predict Loan Quality	Management Science	Yao, Jiayu Lin, Mingfeng Wu, D.J.	Published Papers	View
Yao, Jiayu and Lin, Mingfeng and Wu, D. J., Revealed Wisdom of the Crowd: Bids Predict Loan Quality. Management Science (Forthcoming). Available at SSRN: https://ssrn.com/abstract=3837049
2022	IT Knowledge Spillovers, Absorptive Capacity, and Productivity: Evidence from Enterprise Software	Information Systems Research	Huang, P. Ceccagnoli, M. Forman, C. Wu, D.J.	Published Papers	View
Huang, P., Ceccagnoli, M., Forman, C., Wu, D.J. “IT Knowledge Spillovers, Absorptive Capacity, and Productivity: Evidence from Enterprise Software.” Information Systems Research, 33(3): 908-934
2021	Platform Competition under Network Effects- Piggybacking and Optimal Subsidization	Information Systems Research	Dou, Y. Wu, D.J.	Published Papers	View
Dou, Y. and D.J. Wu, “Research Note – Platform Competition under Network Effects: Piggybacking and Optimal Subsidization,” Information Systems Research, Vol. 32, No. 3, pp. 820-835, September 2021.
2021	Education Crowdfunding on Student Performance - An Empirical Study	Information Systems Research	Gao, Q. Lin, M. Wu, D.J.	Published Papers	View
Gao, Q., M. Lin, and D.J. Wu, “Education Crowdfunding on Student Performance: An Empirical Study,” Information Systems Research, Vol. 32, No. 1, pp. 53-71, March 2021.
2020	Educational Crowdfunding and Student Performance: An Empirical Study	Information Systems Research	Gao, Qiang Lin, Mingfeng Wu, D.J.	Published Papers	View
Qiang Gao, Mingfeng Lin, D. J. Wu (2021) Education Crowdfunding and Student Performance: An Empirical Study. Information Systems Research 32(1):53-71.
2018	Technology Support and Post-Adoption IT Service Use	Management Information Systems Quarterly	Retana, German Forman, Chris Narasimhan, Sridhar Niculescu, M. F. Wu, D.J.	Published Papers	View
Retana, German, Chris Forman, Sridhar Narasimhan, Marius Florin Niculescu, and D. J. Wu, "Technology Support and Post-Adoption IT Service Use: Evidence from the Cloud", Management Information Systems Quarterly, 2018, Vol. 42(3), pp. 961-978
2018	Strategic Intellectual Property Sharing	Information Systems Research	Niculescu, M. F. Wu, D.J. Xu, L.	Published Papers	View
M. F. Niculescu, D.J. Wu, L. Xu. "Strategic Intellectual Property Sharing: Competition on an Open Technology Platform Under Network Effects", Information Systems Research, 2018, Vol. 29(2), pp. 498-519
2017	Selling or Leasing- Pricing Information Goods with Depreciation of Consumer Valuation	Information Systems Research	Dou, Yifan Hu, Yu Jeffrey Wu, D.J.	Published Papers
Dou, Yifan, Yu Jeffrey Hu, and D.J. Wu. 2017. “Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation.” Information Systems Research. Forthcoming.
2016	Proactive Customer Education Customer Retention and Demand for Technology Support	Manufacturing and Service Operations Management	Retana, G. Forman, C. Wu, D.J.	Published Papers	View
Retana, G., C. Forman, and D.J. Wu, “Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment,” Manufacturing and Service Operations Management (M&SOM), Vol. 18, No. 1, pp. 34-50, Winter 2016.
2014	Digital Platforms: When is Participation Valuable?	Communications of the Association for Computing Machinery	Ceccagnoli, M. Huang, P. Forman, C. Wu, D.J.	Published Papers	View
Ceccagnoli, M., Huang, P., Forman, C. Wu, D.J. “Digital Platforms: When is Participation Valuable?” Communications of the Association for Computing Machinery, February 2014.
2014	Economics of Free Under Perpetual Licensing	Information Systems Research	Niculescu, Marius Florin Wu, D.J.	Published Papers	View
Niculescu, Marius Florin and D. J. Wu, "Economics of Free Under Perpetual Licensing: Implications for the Software Industry", Information Systems Research, 2014, Vol. 25(1), pp. 173-199 (article + ecompanion)
2014	An Empirical Analysis of Price, Quality, and Incumbency in Procurement Auctions	Manufacturing and Service Operations Management	Tunca, T. Wu, D.J. Zhong, F.	Published Papers	View
Tunca, T., D.J. Wu, and F. Zhong, “An Empirical Analysis of Price, Quality, and Incumbency in Procurement Auctions,” Manufacturing and Service Operations Management (M&SOM), 16(3): 346-364.
2014	An Empirical Analysis of Price Quality and Incumbency	Manufacturing and Service Operations Management	Tunca, T. Wu, D.J. Zhong, F.	Published Papers	View
Tunca, T., D.J. Wu, and F. Zhong, “An Empirical Analysis of Price, Quality, and Incumbency in Procurement Auctions,” Manufacturing and Service Operations Management (M&SOM), Vol. 16, No. 3, pp. 346-364, Summer 2014.
2014	Digital Platforms- When is Participation Valuable	Communications of the ACM	Ceccagnoli, M Forman, C. Huang, P. Wu, D.J.	Published Papers	View
Ceccagnoli, M., C. Forman, P. Huang, and D.J. Wu, “Digital Platforms: When is Participation Valuable?” Communications of the ACM, Vol. 57, No. 2, pp. 38-39, February 2014.
2013	Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services	Information Systems Research	Dou, Y. Niculescu, M. Wu, D.J.	Published Papers	View
Dou, Y., M. Niculescu, and D.J. Wu, “Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services,” Information Systems Research, Vol. 24, No. 1, pp. 164-185, March 2013.
2013	Appropriability Mechanisms and the Platform Partnership Decision- Evidence from Enterprise Software	Management Science	Huang, P. Ceccagnoli, M. Forman, C. Wu, D.J.	Published Papers	View
Huang, P., M. Ceccagnoli, C. Forman, and D.J. Wu, “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software,” Management Science, Vol. 59, No. 1, pp. 102-121, January 2013.
2013	IT Implementation Contract Design- Analytical and Experimental Investigation of IT Payoff	Information Systems Research	Wu, D.J. Ding, M. Hitt, L.	Published Papers	View
Wu, D.J., M. Ding, and L. Hitt, “IT Implementation Contract Design: Analytical and Experimental Investigation of IT Payoff, Learning and Contract Structure,” Information Systems Research, Vol. 24, No. 3, pp. 787-801, September 2013.
2013	Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software	Management Science	Huang, P. Ceccagnoli, M. Forman, C. Wu, D.J.	Published Papers	View
Huang, P., Ceccagnoli, M., Forman, C., Wu, D.J. “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software.” Management Science, 2013, 59(1), pp. 102–121.
2012	Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software	MIS Quarterly	Ceccagnoli, M. Huang, P. Forman, C. Wu, D.J.	Published Papers	View
Ceccagnoli, M., Huang, P., Forman, C. Wu, D.J. “Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software.” MIS Quarterly, 2012, 36(1), pp. 263-290.
2012	Co-creation of Value in a Platform Ecosystem-The Case of Enterprise Software	MIS Quarterly	Ceccagnoli, M. Forman, C. Huang, P. Wu, D.J.	Published Papers	View
Ceccagnoli, M., C. Forman, P. Huang, and D.J. Wu, “Co-creation of Value in a Platform Ecosystem: The Case of Enterprise Software,” MIS Quarterly, Vol. 36, No. 1, pp. 263-290, March 2012.
2005	Competitive Options, Supply Contracting and Electronic Markets	Management Science	Wu, D.J. Kleindorfer, P.	Published Papers	View
Wu, D. J. and P. Kleindorfer, "Competitive Options, Supply Contracting and Electronic Markets," Management Science, Vol. 51, No. 3, pp. 452-466, March 2005.
2005	Buyers Efficient E-Sourcing Structure- Centralize or Decentralize	Journal of Management Information Systems	Dai, R. Narasimhan, S. Wu, D.J.	Published Papers	View
Dai, R., S. Narasimhan, and D.J. Wu, “Buyer's Efficient E-Sourcing Structure: Centralize or Decentralize?,” Journal of Management Information Systems, Vol. 22, No. 2, pp. 141-164, Fall 2005.
2003	Codifiability, Relationship-Specific Information Technology Investment	Journal of Management Information Systems	Levi, M. Kleindorfer, P. Wu, D.J.	Published Papers	View
Levi, M., P. Kleindorfer, and D.J. Wu, “Codifiability, Relationship-Specific Information Technology Investment, and Optimal Contracting,” Journal of Management Information Systems, Vol. 20, No. 2, pp. 77-98, Fall 2003.
2003	Integrating Long- and Short-term Contracting via Business-to-Business Exchanges for Capital-Intensive Industries	Management Science	Kleindorfer, P. Wu, D.J.	Published Papers	View
Kleindorfer, P. and D. J. Wu, "Integrating Long- and Short-term Contracting via Business-to-Business Exchanges for Capital-Intensive Industries," Management Science, Vol. 49, No. 11, pp. 1597-1615, November 2003.
2002	Investment in Enterprise Resource Planning- Business Impact and Productivity Measures	Journal of Management Information Systems	Hitt, L. Wu, D.J. Zhou, X.	Published Papers	View
Hitt, L., D. J. Wu, and X. Zhou, "Investment in Enterprise Resource Planning: Business Impact and Productivity Measures," Journal of Management Information Systems, Vol. 19, No. 1, pp. 71-98, Summer 2002.

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Journal Editorial Roles

Department Editor, Management Science, Information Systems, 2020 – present.
Co-Editor, Management Science, Special Issue on The Human-Algorithm Connection, 2022 – present.
Co-Editor, Information Systems Research, Special Issue on Analytical Creativity, 2024 – present.

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