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Faculty

Wu, Dong Jun

D. J. Wu

Professor,
Area Coordinator
Profile


Email:
Suite:
477
Office:
4269
Research
Economics of Enterprise Information Technology
Emerging Business Models for Software
Enterprise Software Platform Ecosystems
IT Contract Design
Service Procurement Auctions
Education
Ph.D., The Wharton School, University of Pennsylvania
M.A., The Wharton School, University of Pennsylvania
B.E., Computer Science, Tsinghua University, China
Biography

D. J. Wu is a Professor and Area Coordinator in Information Technology Management at the Scheller College of Business, Georgia Institute of Technology. He received his Ph.D. from the Operations and Information Management Department, the Wharton School, University of Pennsylvania. Dr. Wu's current research interests include emerging business models for software startups, enterprise software platforms, contracting and procurement auctions, and economics of cloud computing.

Dr. Wu's recent work has been published in premier academic journals including Management Science, Information Systems Research, Manufacturing and Service Operations Management (M&SOM), and MIS Quarterly. His research has been cited over 2,400 times according to Google scholar. Dr. Wu’s research won the “Best Paper in Valuing IT Opportunities” award, the “Best Paper in Web-Based Information Systems and Applications” award at the 2006 International Conference on Information Systems (ICIS), and the Runner-Up Best Conference Paper Award at the 2009 ICIS. He received the 2013 Linda and Lloyd L. Byars Award for Faculty Research Excellence, Scheller College of Business, Georgia Institute of Technology. Dr. Wu also won the 2014 Dean's Award for Teaching Excellence.

Dr. Wu serves on the editorial boards of three premier academic journals: as an associate editor for Management Science (IS), Manufacturing and Service Operations Management (IT and Operations Interface), and as a senior editor for Production and Operations Management (Management of Technology). Dr. Wu received the Management Science Editor-in-Chief Certification of Appreciation in 2008, and the Management Science Associate Editor Meritorious Service Award in 2010 and in 2013. Dr. Wu also received the best reviewer award for the 2006 INFORMS Conference on Information Systems and Technology.

Dr. Wu has over 18 years of teaching experience at all levels, including executive teaching at the Wharton School and Georgia Institute of Technology. His research and teaching have been funded by industry leaders such as Accenture, Bristol-Myers Squibb, Computer Science Corporation, Hewlett-Packard, Lockheed Martin, SAP Labs, Unisys, as well as the Georgia Research Alliance, Georgia Tech Center for International Business Education and Research, Kauffman Foundation, NET (Networks, Electronic Commerce, and Telecommunications) Institute, and Rich Foundation.

Selected Publications (for more publications, see: Google scholarResearchGate or SSRN)

  • Tunca, T., D.J. Wu, and F. Zhong, “An Empirical Analysis of Price, Quality, and Incumbency in Procurement Auctions,” Manufacturing and Service Operations Management (M&SOM), Vol. 16, No. 3, pp. 346-364, Summer 2014. Download PDF.
  • Niculescu, M.   and    D.J. Wu, “Economics of Free Under Perpetual Licensing: Implications for the Software Industry,” Information Systems Research, Vol. 25, No. 1, pp. 173–199, March, 2014. Download PDF.
  • Ceccagnoli, M., C. Forman, P. Huang, and D.J. Wu, “Digital Platforms: When is Participation Valuable?” Communications of the ACM, Vol. 57, No. 2, pp. 38-39, February 2014. Download PDF.
  • Wu, D.J., M. Ding, and L. Hitt, “IT Implementation Contract Design: Analytical and Experimental Investigation of IT Payoff, Learning and Contract Structure,” Information Systems Research, Vol. 24, No. 3, pp. 787-801, September 2013. Download PDF.
  • Dou, Y., M. Niculescu, and D.J. Wu, “Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services,” Information Systems Research, Vol. 24, No. 1, pp. 164-185, March 2013. Download PDF.
  • Huang, P., M. Ceccagnoli, C. Forman, and D.J. Wu, “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software,” Management Science, Vol. 59, No. 1, pp. 102-121, January 2013. Download PDF.
  • Ceccagnoli, M., C. Forman, P. Huang, and D.J. Wu, “Co-creation of Value in a Platform Ecosystem: The Case of Enterprise Software,” MIS Quarterly, Vol. 36, No. 1, pp. 263-290, March 2012. Download PDF.
  • Retana, G., C. Forman, S. Narasimhan, M. F. Niculescu, and D.J. Wu, “Technical Support and IT Capacity Demand: Evidence from the Cloud,” Proceedings of the 33rd International Conference on Information Systems (ICIS), Orlando, Florida, December 16-19, 2012.
  • Dou, Y., D.J. Wu, and J. Chen, “Platform Pricing with Strategic Buyers,” Proceedings of the Forty-fifth Annual Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, January 4-7, 2012.
  • Dou, Y., M. Niculescu, and D.J. Wu, “Software Adoption under Network Effects: Optimal Seeding, Sequencing, and Pricing,” Proceedings of the 32nd International Conference on Information Systems (ICIS), Shanghai, China, December 4-7, 2011.
  • Huang, P., M. Ceccagnoli, C. Forman, and D.J. Wu, “When Do ISVs Join a Platform Ecosystem? Evidence from the Enterprise Software Industry,” Proceedings of the 30th International Conference on Information Systems (ICIS), ICIS-0619-2009, Phoenix, Arizona, 2009.
  • Zhong, F. and D.J. Wu, “E-Sourcing: Impact of Bidding Behavior and Non-Price Attributes,” Proceedings of the 27th International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, pp. 1979-1998, 2006.
  • Aral, S., E. Brynjolfsson, and D.J. Wu, “Which Came First, IT or Productivity? The ‘Virtuous Cycle’ of Investment and Use in Enterprise Systems,” Proceedings of the 27th International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, pp. 1819-1839, 2006. Download PDF.
  • Dai, R., S. Narasimhan, and D.J. Wu, “Buyer's Efficient E-Sourcing Structure: Centralize or Decentralize?,” Journal of Management Information Systems, Vol. 22, No. 2, pp. 141-164, Fall 2005. Download PDF.
  • Wu, D. J. and P. Kleindorfer, "Competitive Options, Supply Contracting and Electronic Markets," Management Science, Vol. 51, No. 3, pp. 452-466, March 2005. Download PDF.
  • Kleindorfer, P. and D. J. Wu, "Integrating Long- and Short-term Contracting via Business-to-Business Exchanges for Capital-Intensive Industries," Management Science, Vol. 49, No. 11, pp. 1597-1615, November 2003. Download PDF.
  • Levi, M., P. Kleindorfer, and D.J. Wu, “Codifiability, Relationship-Specific Information Technology Investment, and Optimal Contracting,” Journal of Management Information Systems, Vol. 20, No. 2, pp. 77-98, Fall 2003. Download PDF.
  • Hitt, L., D. J. Wu, and X. Zhou, "Investment in Enterprise Resource Planning: Business Impact and Productivity Measures," Journal of Management Information Systems, Vol. 19, No. 1, pp. 71-98, Summer 2002. Download PDF.
  • Wu, D. J., P. Kleindorfer, and J. E. Zhang, "Optimal Bidding and Contracting Strategies for Capital-Intensive Goods," European Journal of Operational Research, Vol. 137, No. 3, pp. 657-676, March 2002. Download PDF.
  • Kleindorfer, P., D.J. Wu, and C. Fernando, "Strategic Gaming in Electric Power Market," European Journal of Operational Research, Vol. 130, No. 1, pp. 156-168, April 2001. Download PDF.

Book

Best Paper Awards

  • Runner-Up Best Conference Paper Award, ICIS 2009. Huang, P., M. Ceccagnoli, C. Forman, and D.J. Wu, “When Do ISVs Join a Platform Ecosystem? Evidence from the Enterprise Software Industry,” Proceedings of the 30th International Conference on Information Systems (ICIS), ICIS-0619-2009, Phoenix, Arizona, 2009.
  • Best Paper on “Web-based Information Systems and Applications," ICIS 2006. Zhong, F. and D.J. Wu, “E-Sourcing: Impact of Bidding Behavior and Non-Price Attributes,” Proceedings of the 27th International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, pp. 1979-1998, 2006.
  • Best Paper on “Valuing IT Opportunities," ICIS 2006. Aral, S., E. Brynjolfsson, and D.J. Wu, “Which Came First, IT or Productivity? The ‘Virtuous Cycle’ of Investment and Use in Enterprise Systems,” Proceedings of the 27th International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, pp. 1819-1839, 2006.

Recent Honors

  • The Dean's Award for Teaching Excellence, Scheller College of Business, Georgia Institute of Technology, 2014.
  • The Linda and Lloyd L. Byars Research Excellence Award, Scheller College of Business, Georgia Institute of Technology, 2013.
  • Management Science Associate Editor Meritorious Service Award, 2013.
  • Thomas R. Williams Wachovia Term Professorship in Information Technology Management, Scheller College of Business, Georgia Institute of Technology, 2007 – 2011.
  • Management Science Associate Editor Meritorious Service Award, 2010.
  • Management Science Editor-in-Chief Certification of Appreciation, 2008.
  • Best Reviewer Award, INFORMS Conference on Information Systems and Technology, 2006.

Editorship

Management Science, Associate Editor, Department of Information Systems, 2007 - present.

Manufacturing and Service Operations Management (M&SOM), Associate Editor, 2010 - present.   

Production and Operations Management, Senior Editor, Management of Technology (MOT) Department, 2007 - present.

Working Papers
Published Papers