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1355979600000 Last updated December 20, 2012 |  | | Dr. Lizhen Xu Assistant Professor
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| Lizhen Xu is Assistant Professor of Information Technology Management in Scheller College of Business, Georgia Institute of Technology. His research focuses on quantitative analysis that involves both analytical and empirical modeling. His research interests include: economic issues and marketing perspectives in electronic commerce, online advertising and search engine marketing, and risk management in procurement auctions. His papers have been published in academic journals such as Journal of Marketing Research, Information Systems Research, Journal of Management Information Systems, and Decision Analysis.EducationPhD, Information Management, The University of Texas at Austin MS, Economics, The University of Texas at Austin BE, Computer Science, Tsinghua University, Beijing, China |
| Featured Publications and Papers | - Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2012. "Effects of the Presence of Organic Listing in Search Advertising," Information Systems Research, Vol. 23, No. 4, pp. 1284-1302.
- Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2011. "Price Competition and Endogenous Valuation in Search Advertising," Journal of Marketing Research, Vol. 48, No. 3, pp. 566-586.
- Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2011. "Oligopolistic Pricing with Online Search," Journal of Management Information Systems, Vol. 27, No. 3, pp. 111-141.
- Jianqing Chen, Lizhen Xu, and Andrew Whinston. 2010. "Managing Project Failure Risk through Contingent Contracts in Procurement Auctions," Decision Analysis, Vol. 7, No. 1, pp. 23-39.
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