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Dr. Marius Florin Niculescu
Assistant Professor

Academic Area(s):Information Technology Management
Email:
Phone:404-385-3105
Fax:404-894-6030
Address:800 West Peachtree Street NW
Atlanta, Georgia 30308
Office:470
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Dr.  Marius Florin Niculescu joined Georgia Tech College of Business in the fall of 2009 after completing his Ph.D. in Operations, Information and Technology at Stanford Graduate School of Business.  His research focuses on the economics of information systems, software freemium and seeding business models, network economics, management and diffusion of IT products and services, mobile telecommunications, software release and pricing, software quality management, and cloud computing. Dr. Niculescu's research has been published in Management Science and Information Systems Research.
Areas of Specialization
Economics of free in markets for digital goods and services
IT diffusion and management
Software quality management
Mobile telecommunications
Network economics
Cloud computing
Education
PhD in Operations, Information and Technology, Stanford Graduate School of Business
MS in Financial Mathematics, Stanford University
BA in Applied Mathematics, Harvard University

Featured Publications and Papers
  • August, Terrence and Marius Florin Niculescu, "The Influence of Software Process Maturity and Customer Error Reporting on Software Release and Pricing", forthcoming, Management Science 
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  • Dou, Yifan, Marius Florin Niculescu, and D. J. Wu, "Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services", Information Systems Research, 2013, Vol. 24(1), pp. 164-185 
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  • Niculescu, Marius Florin, Hyo-duk Shin, and Seungjin Whang, "Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects", Information Systems Research, 2012, Vol. 23 (4), pp. 1322-1341 (article + ecompanion) 
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  • Niculescu, Marius Florin and Seungjin Whang, "Codiffusion of Wireless Voice and Data Services: An Empirical Analysis of the Japanese Mobile Telecommunications Market", Information Systems Research, 2012, Vol. 23 (1), pp. 260-279 
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  • Niculescu, Marius Florin and D. J. Wu, "Economics of Free Under Perpetual Licensing: Implications for the Software Industry", under revision  
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  • August, Terrence, Marius Florin Niculescu, and Hyo-duk Shin, "Cloud Computing: Implications on Software Network Structure and Security Risks", under revision 
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  • Forman, Chris, Sridhar Narasimhan, Marius Florin Niculescu, German Retana, and D. J. Wu, "Technical Support, Knowledge Transfer, and Service Demand: Evidence from the Cloud", under revision 


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