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Niculescu, Marius Florin

Marius Florin Niculescu

Associate Professor

Functional Area(s):
Economics of free in markets for digital goods and services
IT diffusion and management
Software quality management
Mobile telecommunications
Network economics
Cloud computing
Online distribution of video entertainment
PhD in Operations, Information and Technology, Stanford Graduate School of Business
MS in Financial Mathematics, Stanford University
BA in Applied Mathematics, Harvard University

Dr.  Marius Florin Niculescu joined Georgia Tech College of Business in the fall of 2009 after completing his Ph.D. in Operations, Information and Technology at Stanford Graduate School of Business.  His research focuses on the economics of information systems, software freemium and seeding business models, network economics, management and diffusion of IT products and services, mobile telecommunications, software release and pricing, software quality management, cloud computing, and online distribution of video entertainment. Dr. Niculescu's research has been published in Management Science and Information Systems Research, and presented at numerous conferences in the field and research seminars at peer universities.   Dr. Niculescu's work received 2013 AIS Best Publication of the Year Award, Best Conference Paper Award at the Conference on Information Systems and Technology in 2012, and Brady Family Award for Faculty Research Excellence at Scheller College of Business, Georgia Tech in 2013.  He also served as Associate Editor for the International Conference on Information Systems and the Europoean Conference on Information Systems, as well as ad-hoc reviewer for the majority of the top journals in the field. In 2012, Dr. Niculescu received the Management Science Distinguished Service Award. He also served as the president of the eBusiness section of INFORMS during 2013.

Working Papers

  • Hann, Il-Horn, Byungwan Koh, and Marius Florin Niculescu, "The Double-Edged Sword of Backward Compatibility: The Adoption of Multi-Generational Platforms in the Presence of Intergenerational Services", under revision

  • Retana, German, Chris Forman, Sridhar Narasimhan, Marius Florin Niculescu, and D. J. Wu, "Technology Support and IT Use: Evidence from the Cloud", under revision
Published Papers

  • August, Terrence, Marius Florin Niculescu, and Hyo-duk Shin, "Cloud Implications on Software Network Structure and Security Risks", Information Systems Research, 2014, Vol. 25(3), pp. 489-510 (article + ecompanion)

  • Niculescu, Marius Florin and D. J. Wu, "Economics of Free Under Perpetual Licensing: Implications for the Software Industry", Information Systems Research, 2014, Vol. 25(1), pp. 173-199 (article + ecompanion)

  • August, Terrence and Marius Florin Niculescu, "The Influence of Software Process Maturity and Customer Error Reporting on Software Release and Pricing", Management Science, 2013, Vol. 59(12), pp. 2702-2726

  • Dou, Yifan, Marius Florin Niculescu, and D. J. Wu, "Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services", Information Systems Research, 2013, Vol. 24(1), pp. 164-185

  • Niculescu, Marius Florin, Hyo-duk Shin, and Seungjin Whang, "Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects", Information Systems Research, 2012, Vol. 23 (4), pp. 1322-1341 (article + ecompanion)

  • Niculescu, Marius Florin and Seungjin Whang, "Codiffusion of Wireless Voice and Data Services: An Empirical Analysis of the Japanese Mobile Telecommunications Market", Information Systems Research, 2012, Vol. 23 (1), pp. 260-279