Dr. Halloran has won numerous teaching awards at Georgia Tech including multiple Institute-wide Excellence in Teaching Awards. He teaches across all programs at Scheller and his practitioner-oriented style brings the “real world” into the classroom. He has created several new course offerings in marketing and sports management and served as Faculty Director of the EMBA program from 2020-2024. Prior to Georgia Tech, Tim taught at Emory's Goizueta Business School and has been a visting clinical professor at the University of Florida's Warrington College of Business. He has also taught international seminars on New Product Development at Singapore Management University.
Dr. Halloran's practitioner-oriented research focuses on brand-consumer relationships and consumer engagement in social media communities. His paper, "Let's Give Them Something To Talk About: Which Social Media Engagements Predict Purchase Frequency" won the 2021 Best Paper Award for the Journal of Interactive Marketing. His first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was published by Jossey-Bass/Wiley in 2014, won the 2014 International Book Award for the Marketing/Advertising category, was named by strategy&business as Best Book 2014, won the 2015 Axiom Silver Book Award in Marketing/Advertising/PR, and was named by Forbes as one of 7 Actionable Books for Smart Entrepreneurs.
Tim holds a Doctorate in Business Administration from the University of Florida, a Masters In Marketing Research from the University of Georgia, and a B.S. from Washington and Lee University. He currently lives in Brookhaven, GA with his wife and three children.