The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are proud to present the annual Marketing Innovation Conference @ Scheller on Friday, March 10, 2023. This year's conference brings together industry leaders from the Atlanta Hawks, The Home Depot, and Warner Brothers Discovery Sports to discuss the creation of the 21st century marketing organization – from analytics to digital experiences. This year’s conference will be held in-person at the Scheller College of Business. Following the guest speaker sessions, there will be a networking reception from 4:30-5:30 P.M which will include food, alcoholic and non-alcoholic beverages, and coffee/tea tasting from Costa Coffee. A special thanks goes to our conference sponsors, including the Business Analytics Center at the Scheller College of Business.
Conference speakers include:
- Tracy Barash, SVP Data and Insights, Warner Brothers Discovery Sports
- Mallom Liggon, Executive Director of Strategy and Insights, Warner Brothers Discovery Sports
- Narcis Alikhani, VP Marketing, Atlanta Hawks
- Melanie Babcock, VP, Integrated Media, The Home Depot
The Marketing Innovation Conference @ Scheller is held annually and focuses on understanding current trends and overcoming obstacles in the digital marketing space. The conference is hosted by the MBA Marketing Club, a Scheller club for Full-time and Evening MBA students interested in marketing. The club aims to provide members with resources for career exploration and opportunities for advancement in the industry.