The Marketing Innovation Conference @ Scheller is held annually and focuses on understanding current trends and overcoming obstacles in the digital marketing space. The conference is hosted by the MBA Marketing Club, a Scheller club for Full-time and Evening MBA students interested in marketing. The club aims to provide members with resources for career exploration and opportunities for advancement in the industry.
Marketing Innovation Conference @ Scheller
Past Conferences
Thriving in the Marketing Arena During the Age of AI Disruption
The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are proud to present the 7th annual Marketing Innovation Conference @ Scheller on Friday, February 23, 2024!
AI is on the precipice of changing our personal and business lives. How will it impact us as marketing professionals? Attendees at the 7th annual Marketing Innovation Conference at Scheller (MIC) will gain valuable insights on how to create a career that thrives in the AI disruption space. From understanding the latest on new AI tools and technology to using AI as a competitive advantage in navigating the ever-changing career landscape, the MIC promises valuable insights for current students all the way up to senior level business professionals.
The conference will occur at the Scheller College of Business with registration starting at 12:30 p.m. and the conference beginning at 1:00 p.m. The day will conclude with a networking cocktail party with heavy hors d’oeuvres and alcoholic and non-alcoholic beverages.
Conference speakers include:
Keynote Speaker
- Molly Battin, CMO, The Home Depot
AI Track 1 – Thriving in a Modern Marketing Career
- “How AI is Transforming the Modern Organization’s People Needs” - Anthony Diaz, Global Director, People Function, The Coca-Cola Company
- “Leveraging AI for Competitive Advantage in Your Marketing Career - Tami McQueen, CMO, BIP Ventures
AI Track 2 – “Workshops to Improve Your Skill Set in AI”
- “Predictive Analytics – Understanding What It Can and Cannot Do” - Tanisha Griggs, Founder and CEO, 37X Digital Marketing Agency, Former VP Terminus/AT&T
- “Building AI Strategies: From Zero to Go-to-Market in 60 Minutes – Sarah Woodward, Co-Founder and Head of Growth, Human Pilots
Concluding Session
- “Keeping the Customer First – Transforming & Measuring the Customer Experience, “ Raj Sivasubramanian, Customer Experience Leader, AirBnB, formerly eBay, Georgia Tech Alumnus
Agenda
| 1:00 - 1:45 | Welcome and Keynote Speaker (Auditorium – Room 100) Molly Battin, CMO Home Depot |
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| 1:45 - 1:50 | Transition | |
| Track 1: Thriving in A Modern Marketing Career (Room 101) |
Track 2: AI Workshops (Room 102) |
|
| 1:50 - 2:50 |
“How AI is Transforming the Modern Organization’s People Needs”
|
“Predictive Analytics – Understanding what it can and can’t do.”
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| 2:50 - 3:10 | Coffee Break | |
| 3:10 - 4:10 | “Leveraging AI for Competitive Advantage in Your Marketing Career.” Tami McQueen, CMO at BIP Ventures, Start Up Advisor |
“Building AI Strategies: From Zero to Go-to-Market in 60 Minutes” Sarah Woodward, Co-Founder and Head of Growth, and Sean Wood, Founder and AI Transformation Advisor, Human Pilots |
| 4:10 - 4:15 | Transition | |
| 4:15 - 5:00 |
“Keeping the Customer First - Transforming & Measuring the Customer Experience” (Room 100) Raj Sivasubramanian, Customer Service Leader, Airbnb, eBay, Georgia Tech Alumnus |
|
| 5:00 - 6:00 | Networking Reception | |
Speakers
Molly Battin – CMO, The Home Depot
Molly Battin is senior vice president and chief marketing officer at The Home Depot. In this role, she is responsible for The Home Depot’s branding, marketing strategy, personalization efforts and the company’s retail media network, Retail Media+.
Molly joined The Home Depot in 2022 and prior to joining the company has held executive leadership roles across prolific brands like, Coca-Cola, Warner Media and Delta Air Lines. During her time at Delta, she led global corporate brand strategy and brand management across the company. Her oversight included the global company’s cross-functional marketing strategy and channels.
Molly is a Fellow of the Women in Cable Telecommunications (WICT) Betsy Magness Leadership Institute and was named the 2018 WICT Southeast Woman of the Year. She’s currently on the advisory board for Imagine It! The Children’s Museum of Atlanta, a member of the Leadership Atlanta Class of 2018, and a member of the Agape advisory board.
Outside of work, Molly is a proud wife and mother of three children, an avid runner and a triathlete. Molly earned a bachelor’s degree from Princeton University and an MBA from Northwestern University.
Anthony Diaz, Global Director, People Function, The Coca-Cola Company
Anthony is a global business leader with a dynamic career in strategy, delivery, and operations across high-intensity, brand-focused organizations. Expertly translating business needs into innovative and implementable solutions that align to strategic objectives. Fun, engaged, and empathetic people manager with strong communication and interpersonal skills. Unrelenting drive for creative problem solving and tactical execution.
Passions:
- Leading cross-functional transformation teams
- Building strategic business and operational models that bring transparency, connectivity, and measurability to the work that matters most
- Leading change management initiatives through clear communications & goal setting
- Growing workforce capabilities through learning & development
Tami McQueen,CMO, BIP Ventures
A builder, founder, and operator, Tami McQueen has sat on both sides of the table at hyper-growth organizations. She brings deeply rooted experience in B2B software and tech-enabled services businesses to her role as Chief Marketing Officer (CMO). Tami has led successful initiatives ranging from go-to-market initiatives to building process-driven, scalable, and repeatable marketing models.
Before joining BIP Ventures in 2021, Tami helped build the community for digital events at SaaStr, the world's largest community of SaaS executives, founders, and entrepreneurs. She made her leap into entrepreneurship as co-founder of 31south, after serving as the first marketing hire at Salesloft, one of the fastest-growing B2B SaaS startups in the U.S. At Salesloft, Tami helped to lead the company through Series A to B fundraising rounds and pioneered the Rainmaker conference.
Tami has led Global Social Strategy for Women Who Code, the largest and most active community of engineers dedicated to inspiring women to excel in technology careers. For more than a decade, she has worked with some of the most innovative brands, including ActionIQ, Agility Recovery, Boeing, Cognism, Digital Hands, ilos, Keyfactor, Major League Rugby, SaaStr, Sendoso, Tricentis, and Women Who Code. Tami earned both her M.S. and a B.S. from Murray State University, where she was a four-year NCAA D1 tennis athlete, scholarship recipient, and McNair Scholar. She is an advisor for the Atlanta Tech Village, a mentor for Techstars, a podcast host, and a speaker at SXSW, Techstars, and a moderator for SaaStr digital events.
Outside the office, Tami is an advisor to Rugby ATL and sideline reporter for Major League Rugby (MLR), the professional sports league representing the highest rugby competition in North America. She also serves on the board of the Rugby ATL.
Tenisha Griggs, Founder and CEO,37X Digital Marketing Agency
Tenisha is a Dynamic Thinker and Problem-Solver. My tenured experience has driven innovation through strategic immersion in both B2B and B2C marketplaces. Her first love is Brand Strategy and the art of story-telling. I’ve led strategy and execution of multi-million dollar customer loyalty programs, expert in product marketing, global events, programmatic advertising, and all things digital.
Tenisha was once decorated All-American hurdler, transformed a career of 13 second long races and emerged into a career guided by those same competitive disciplines. A Walter Mitty with a daring imagination, believer of infinite possibilities, and a responsibility to ignite new flames along the way.
Sarah Woodward, Co-Founder and Head of Growth, Human Pilots
Sarah is a growth strategy expert who has spent her career launching startups and enterprise new ventures and devising growth strategies that drive transformational change. Sarah's unique strengths lie in her ability to transform opportunities into innovative business models, campaigns, new product and service offerings, and brand positioning.undefined
Sarah has led various consulting firms and digital agencies’ responses to client and market needs, launching new ventures, products, services, and go-to-market strategies. Her experience spans strategy, public relations, marketing, sales, product development, and client engagement, enabling her to work effectively with global enterprises and startups alike. Sarah's client portfolio includes BMW GROUP, Nationwide Insurance, The Coca-Cola Company, Cummins Engines, Kimberly Clark, The Home Depot, The Fox Theatre, the Center for Disease Control, UPS, The Rollins Center for Language and Literacy, Merial (now part of Boehringer Ingelheim), Porsche Cars North America, and various state and local government agencies.
Sarah excels in building high-performing cross-functional teams to solve problems along the business lifecycle. She is a devoted people leader who champions her team, identifies opportunities for growth, and offers guidance while empowering them to excel in their work.
Sarah has been named a "Mobile Woman to Watch" by Mobile Marketer Magazine and one of "5 Inspiring Women In Tech To Watch In Atlanta".
Raj Sivasubramanian, Customer Experience Leader, Airbnb, eBay, Georgia Tech Alumnus
Raj is a seasoned Customer Experience leader and CCXP with a diverse set of experiences as both a CX practitioner and a consultant. At Airbnb, Raj is focused on developing new approaches to capture and socialize the voice of the customer and to build processes that enable teams to act on customer feedback.
Prior to Airbnb, Raj was at Verint where he drove go to market strategy for CX consulting offerings and helped Verint’s clients optimize the business impact of their Voice of Customer programs. Prior to Verint, Raj was at eBay leading efforts to shift the NPS program’s focus from simply trending metrics to delivering actionable insights. Prior to eBay, Raj was a consultant advising clients on various aspects of developing customer insights capabilities. Raj is a frequent conference speaker and advisor on the topic of customer-centricity, metrics, and customer feedback.
Raj holds an MBA from the Haas School of Business at the University of California, Berkeley and a BS in Electrical Engineering from the Georgia Institute of Technology.
The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are proud to present the annual Marketing Innovation Conference @ Scheller on Friday, March 10, 2023. This year's conference brings together industry leaders from the Atlanta Hawks, The Home Depot, Delta Air Lines, and Warner Bros. Discovery Sports to discuss emerging best practices in 21st century marketing – from analytics to digital experiences.
This year’s conference will be held in person at the Scheller College of Business. Following the guest speaker sessions, there will be a networking reception from 4:30-5:30 P.M which will include food, alcoholic and non-alcoholic beverages, and coffee/tea tasting from Costa Coffee.
Conference speakers include:
Dan Curis, Director of Marketing Technology, Delta Air Lines
A special thanks goes to our conference sponsors, including the Business Analytics Center at the Scheller College of Business.