Marketing Innovation Conference @ Scheller

Technology Meets Creativity: Shaping Marketing's Next Chapter

The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs hosted the 2025 Marketing Innovation Conference at Scheller (MIC@S) on Friday, February 21, 2025.

View Photos from the 2025 Conference

As marketing enters a new era, the intersection of technology and creativity is transforming how businesses connect with customers, design campaigns, and shape their strategies. MIC@S 2025 is dedicated to exploring how marketers can navigate this dynamic landscape by blending innovation with creativity to craft the next chapter of marketing.

This year's theme, "Technology Meets Creativity: Shaping Marketing's Next Chapter," highlights the importance of integrating cutting-edge tools like AI, data personalization, and influencer strategies while maintaining a focus on authentic, creative customer engagement.

It was an afternoon of keynotes, interactive breakout sessions, expert panel discussions, and a networking reception, all designed to inspire and equip you with actionable insights to thrive in the evolving world of marketing.

Kick Off Speakers

• Darryl Cobbin, Ex-20th Century Fox, Coca-Cola, Podcast Host of "Brand, Beats, and Bytes": "Back to the Future: Slowing Down to Speed Up" 
• Kristin Beatty, Senior Manager of Consumer Marketing at Cox Automotive, and Ashley Karim Kincey, SVP at Dagger: "The Subculture Blueprint: From Data to Creative Impact"

Breakout Sessions

• Topic 1 (Content): "Creating Breakthrough Content" – Adam Walker, Edgewise Media
• Topic 2 (Data): "A/B Testing Beyond the Classroom" – Jasmine Howard, Intuit Mailchimp
• Topic 3 (Influencers): "The Role of Gaming and Influencers in Marketing" – Todd Harris, Resurgens Gaming
• Topic 4 (Community/UX): "The Reimagining of Atlanta’s Beltline – Case Exercise" – Kelly Rosenberger, VP of Creative, Alloy Marketing, and Meghann Gibbons, VP of Communications and Media Relations, Atlanta Beltline, Inc.

Panel

"Is it Real or Is it AI? And Does It Even Matter?"

• Dr. Timothy Halloran, Moderator
• Pratik Thakar, Global Vice President and Head of Generative AI, The Coca-Cola Company
• Raj Choudhury, CEO, Alloy
• Lauren Leipold, Partner, IP and Emerging AI, Seyfarth Shaw LLP
• Larry Taman, Managing Partner, Brand Positioning Doctors

Speakers

Darryl Cobbin
Ex-20th Century Fox, Coca-Cola, Podcast Host of “Brand, Beats, and Bytes”

Meet DC, an insatiably curious chap driven by a passion that transcends the ordinary—a profound love affair with marketing. From his early days at The Coca-Cola Company, he took the Sprite brand and propelled it to become the #1 growth soft drink in the U.S., revolutionizing youth marketing partnering with Hip-Hop in the process. This journey was nothing short of exhilarating, igniting his ambition to explore the uncharted territories of technology start-ups.

As the head of marketing for Boost Mobile, he didn’t just navigate the wild west of the wireless space at the time—he transformed it. Under his leadership, Boost Mobile became the #1 no-contract growth brand, redefining marketing in an emerging industry. The thrill of discovery fueled his quest for innovation.

Then came a pivotal chapter at 20th Century Fox, where he played a role in shaping the marketing strategy for "Avatar," the box office titan of its time. With three #1 performances across diverse sectors, DC realized he unearthed a repeatable formula for success. This revelation inspired him to launch Brand Positioning Doctors (BPD), a practice aimed at elevating marketing and marketers alike. BPD employs proprietary methods to forge deeper emotional connections between brands and their audiences, helping clients like Amazon, AT&T, Beats (an Apple company), Coca-Cola, the NBA, and Nike strike the perfect balance between analytical thinking and creative intuition.

DC is also the co-founder, co-host, and executive producer of the "Brands, Beats and Bytes" podcast, which was birthed at Stanford University’s KZSU and has captivated listeners in over 100 countries. He, and co-founder/co-host Larry Taman, engage with some of the most influential figures in business and marketing, including the Chairman of NBC Broadcasting & Sports, the Executive Chairman of Beyond Meat, and the CMO of the Jordan Brand. His remarkable journey and innovative strategies have been recognized across prestigious media outlets including The New York Times and The Wall Street Journal, as well as in notable books like "For The Culture," "Romancing The Brand," and "The Tanning of America." He’s even prominently featured in a documentary chronicling Jay-Z’s evolution into a business mogul and multibillion-dollar
brand.

DC’s accolades include the Brandweek Marketer of the Year Award, a prestigious recognition shared with luminaries like Steve Jobs (RIP), Jeff Bezos, and Larry Page. His journey is a testament to the power of grit, creativity and passion in shaping brands and culture. This is not just marketing; it’s a love affair that continues to evolve.

Ashley Kincey
SVP of Media and Partnerships Dagger

As SVP of Media & Partnerships at Dagger, Ashley leads the media practice with a strategic focus on building impactful connections between brands and consumers. Her leadership is defined by a seamless blend of creativity and analytics, ensuring every campaign delivers measurable results while resonating with target audiences.

Ashley’s expertise is deeply rooted in her passion for numbers and consumer insights, enabling her to design forward-thinking multimedia campaigns that push the boundaries of traditional media integrations. Known for her ability to tackle complex brand challenges, she leverages comprehensive market data and syndicated research to craft strategies that align with client objectives and drive meaningful outcomes.

A proud alumna of Spelman College, Ashley brings 18 years of experience working with iconic global brands, including Apple, Sony, Pernod Ricard, Delta Air Lines, Amtrak, and Cox Automotive. She is dedicated to transforming insights into impactful campaigns that elevate brands and leave lasting impressions.

Kristin Parker Beatty
Senior Manager of Consumer Marketing at Cox Automotive

Kristin Parker Beatty is a marketing maestro with a knack for turning brands into household names. Currently, she leads the Brand and Creative Strategy at Cox Automotive, where she works her magic on Autotrader and Kelley Blue Book, making car shopping a joyride and engaging the next generation of car shoppers through innovative marketing and social media initiatives. 

Kristin's career spans a melting pot of industries and areas of expertise. She's worn many hats, from making the Chick-fil-A's kid's meal to the talk of the town, to sprinkling pixie dust on entertainment’s most beloved brands - developing strategic marketing campaigns for Disney/ABC Television, Marvel, Lucasfilm & Cartoon Network. From tractor parts, to toothpaste to higher education, Kristin thrives in creative problem solving through thoughtful marketing.

Her adventures don't stop there. As Founder and Chief Creative Officer of The Craft Lab, Kristin has crafted creative solutions for Adult Swim, Subaru & Coca-Cola, in addition to many small businesses - showing her versatility and diverse expertise from animated antics to fizzy drinks to mental health and wellness conferences.

With a BBA in Marketing from James Madison University and an MA in Communications and Leadership from Gonzaga University, she's got the credentials to back up her impressive track record. When she's not busy revolutionizing the world of marketing, you might find Kristin brainstorming the next big idea or enjoying a well-deserved cup of coffee.

Adam Walker
Co-Founder, Head of Marketing and Operations at Edgewise Media

Husband. Father of five. Fractional CMO and Marketing Consultant. Wearer of fedoras. Marketing agency co-founder (with an exit). Nonprofit co-founder (48in48). Podcast host at Tech Talk Y'all and Real Pink. Most recently, I co-founded Edgewise.Media, a podcast-first marketing content agency, and TogetherLetters.com, a software for keeping people connected without social media. I'm also working on a new startup in the security space. I write about the things that interest me, challenge me, and define me. This blog is meant to be an overflow of myself, nothing more.

Jasmine Howard
Group Marketing Manager for Global Web Marketing at Intuit Mailchimp

Since graduating from Scheller’s Full-time MBA program in May 2020, Jasmine has led teams to optimize the acquisition funnel of Mailchimp.com. In addition to tech, Jasmine’s marketing career has included the healthcare, entertainment, and higher education industries. In her time as an MBA student, Jasmine was selected as First-Year MBA Student of the Year and named to Poets & Quants Best and Brightest Class of 2020. She lives in Atlanta with her husband and two children.

Todd Harris
CEO, Resurgens Gaming

Todd Harris is a seasoned technology entrepreneur with 30 years of experience in product startups, specializing in video games and esports for the past 20 years. After working in leadership roles at FinTech companies, he co-founded Hi-Rez Studios, where as COO he grew the company to 450 employees and attracted 150 million players before a successful exit. Currently serving as CEO of Resurgens Gaming, Harris oversees a gaming media empire that includes Skillshot Media, Ghost Gaming, and the Georgia Esports League. Under his leadership, Resurgens has generated over 1 billion esports content views, built a 20-million-strong social media following, and distributed more than $10M in competitive esports prizing. Harris also chairs several influential esports organizations: the United States Esports Federation, which represents the U.S. in international competitions; NASEF, which promotes scholastic esports for K-12 students globally; and the Atlanta Esports Alliance, focused on establishing Atlanta as a global esports hub. His contributions to the industry were recognized when he was named "2019 Most Admired CEO" by the Atlanta Business Chronicle.

Meghann Gibbons
VP of Communications and Media Relations at Atlanta Beltline, Inc.

Meghann Gibbons oversees communications, media relations and brand management. Gibbons brings more than 20 years of experience in communications, marketing, nonprofit, travel & tourism and corporate social responsibility. She moved to Atlanta to open the Georgia Aquarium, where for 10 years she oversaw the communications strategy that built its reputation as the largest and most engaging aquarium experience in the world. Most recently with Points of Light, she served as the Vice President of Communications & Public Relations. She graduated with degrees in marketing and multinational business operations from Florida State University.

Kelly Rosenberger
VP of Creative at Alloy

With a sharp eye for detail and a natural ability for bringing creative ideas to life, Kelly Rosenberger has been making waves in the design industry for more than a decade. As VP of Creative at Alloy, Kelly has spearheaded award-winning brand executions and digital experiences for an impressive range of clients—from B2B and B2C companies to nonprofits—such as The Atlanta Beltline, Georgia Aquarium, ParkMobile, CHOA and Nintex. Drawing on her extensive experience from both in-house and agency environments throughout her career, she’s remained dedicated to creating work that blends immersive storytelling, bold creative and user-centered results, always with the goal of driving meaningful impact. Kelly graduated from Savannah College of Art and Design with a BFA in Graphic Design.

Pratik Thaker
Global Vice President & Head of Generative AI at The Coca-Cola Company

As Global Vice President & Head of Generative AI at Coca-Cola, Pratik leads the development of high impact, scalable platforms that leverage AI technology to enhance the consumer and brand experience across the entire brand and category portfolio. Prior to this, he has held several leadership roles across brands in The Cola-Cola Company including Global Head of Creative Strategy and Integrated Content for the Coca-Cola TM. With over 25 years of experience in creative marketing, design, media, and communication, Pratik has a proven track record of delivering impactful and award-winning campaigns for some of the world's most iconic brands.

Pratik is passionate about exploring the intersection of creativity and technology, and how it can transform the way brands connect with their audiences. He is also actively involved in various industry and educational bodies, served as the Asia Pacific Chairman of the CMO Forum at the World Federation of Advertisers (WFA), and as a guest lecturer at prestigious institutions such as Harvard Business School (HBS), National University of Singapore (NUS) and Indian Institute of Management (IIM). Pratik is a lifelong learner and a firm believer in global equality, sustainability, and social responsibility. He is a volunteer and advisor to NGOs dedicated to responsible robotics and artificial intelligence, ocean conservation, and shark protection.

Raj Choudhury
CEO of Alloy

Raj Choudhury is the founder & CEO of Alloy, a leading Marketing Agency focused on Precision Storytelling & Experiences for Imaginative Tech Brands. Raj’s leadership style focuses on building strong cultures & teams that drive to tackle complex problems with innovative solutions for some of the best brands in the world. Raj has successfully led, scaled, and exited several businesses, including Spunlogic, Engauge, BLiNQ Media, BrightWave, and Ansira. Raj is also an investor in a number of technology startups, as well as a mentor to fellow entrepreneurs. Raj has become known for his hands-on approach, calm manner, and work-hard, play-hard mentality. Born in Uganda, Raj moved to London at age 9. He earned a degree in Economics & Geography from Kingston University (London) and an Executive MBA at Georgia State University.

Lauren Leipold
Partner, IP and Emerging AI at Seyfarth Shaw LLP

Lauren Leipold is a Partner in the Intellectual Property Litigation Group at Seyfarth Shaw LLP. Lauren’s practice centers around helping her clients secure and protect intangible assets, including trademarks, trade dress, copyright, and rights of publicity. Since the emergence of Generative AI, Lauren has counseled clients on the ways that implementation of this technology will impact their business. Lauren advises on the liability risks associated with use of GenAI tools, and helps her clients best protect their intellectual property in AI-generated materials in light of current restrictions at the U.S. Copyright Office. She follows administrative guidance and regulatory proposals at the state and federal levels related to AI, and serves as strategic AI counsel for a large national trade organization. She has also developed best practices and AI use policies for marketing professionals at major CPG companies.

Larry Taman
Managing Partner, Brand Positioning Doctors

Larry has been a leader at the intersection of brands, media and technology. He started his career in brand management working on such brands as Chivas Regal Scotch, Tropicana Pure Premium and Powerade. He then veered into focusing on media and technology working as a GM for Media and Entertainment tech startup Ace Metrix and as a consultant to help entities such as ABC, Adobe, AMEX and more strengthen the emotional connection between brand and target consumer.

• Led brand launch of Powerade, one of most successful brand introductions for the Coca-Cola Company in the 1990s
• With Tropicana Pure Premium, led launch of Grovestand, at the time, most successful brand extension in history of Tropicana Pure Premium brand
• Repositioned ABC brand which was successfully deployed for many years and helped spawn hit programs such as Grey’s Anatomy, Scandal and more

Thriving in the Marketing Arena During the Age of AI Disruption

The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs hosted the 2024 annual Marketing Innovation Conference @ Scheller on Friday, February 23, 2024.

View Photos from the 2024 Conference

AI is on the precipice of changing our personal and business lives. How will it impact us as marketing professionals? Attendees at the 7th annual Marketing Innovation Conference at Scheller (MIC) will gain valuable insights on how to create a career that thrives in the AI disruption space. From understanding the latest on new AI tools and technology to using AI as a competitive advantage in navigating the ever-changing career landscape, the MIC promises valuable insights for current students all the way up to senior level business professionals.

Conference speakers include:

Keynote Speaker

• Molly Battin, CMO, The Home Depot

AI Track 1 – Thriving in a Modern Marketing Career

• “How AI is Transforming the Modern Organization’s People Needs” - Anthony Diaz, Global Director, People Function, The Coca-Cola Company
• “Leveraging AI for Competitive Advantage in Your Marketing Career - Tami McQueen, CMO, BIP Ventures

AI Track 2 – “Workshops to Improve Your Skill Set in AI”

• “Predictive Analytics – Understanding What It Can and Cannot Do” - Tanisha Griggs, Founder and CEO, 37X Digital Marketing Agency, Former VP Terminus/AT&T
• “Building AI Strategies: From Zero to Go-to-Market in 60 Minutes – Sarah Woodward, Co-Founder and Head of Growth, Human Pilots

Concluding Session

• “Keeping the Customer First – Transforming & Measuring the Customer Experience, “ Raj Sivasubramanian, Customer Experience Leader, AirBnB, formerly eBay, Georgia Tech Alumnus

Agenda

Speakers

Molly Battin – CMO, The Home Depot

Molly Battin is senior vice president and chief marketing officer at The Home Depot. In this role, she is responsible for The Home Depot’s branding, marketing strategy, personalization efforts and the company’s retail media network, Retail Media+.

Molly joined The Home Depot in 2022 and prior to joining the company has held executive leadership roles across prolific brands like, Coca-Cola, Warner Media and Delta Air Lines. During her time at Delta, she led global corporate brand strategy and brand management across the company. Her oversight included the global company’s cross-functional marketing strategy and channels.

Molly is a Fellow of the Women in Cable Telecommunications (WICT) Betsy Magness Leadership Institute and was named the 2018 WICT Southeast Woman of the Year. She’s currently on the advisory board for Imagine It! The Children’s Museum of Atlanta, a member of the Leadership Atlanta Class of 2018, and a member of the Agape advisory board.

Outside of work, Molly is a proud wife and mother of three children, an avid runner and a triathlete. Molly earned a bachelor’s degree from Princeton University and an MBA from Northwestern University.

Anthony Diaz, Global Director, People Function, The Coca-Cola Company

Anthony is a global business leader with a dynamic career in strategy, delivery, and operations across high-intensity, brand-focused organizations. Expertly translating business needs into innovative and implementable solutions that align to strategic objectives. Fun, engaged, and empathetic people manager with strong communication and interpersonal skills. Unrelenting drive for creative problem solving and tactical execution.

Passions:

• Leading cross-functional transformation teams
• Building strategic business and operational models that bring transparency, connectivity, and measurability to the work that matters most
• Leading change management initiatives through clear communications & goal setting
• Growing workforce capabilities through learning & development

Tami McQueen,CMO, BIP Ventures

A builder, founder, and operator, Tami McQueen has sat on both sides of the table at hyper-growth organizations. She brings deeply rooted experience in B2B software and tech-enabled services businesses to her role as Chief Marketing Officer (CMO). Tami has led successful initiatives ranging from go-to-market initiatives to building process-driven, scalable, and repeatable marketing models.

Before joining BIP Ventures in 2021, Tami helped build the community for digital events at SaaStr, the world's largest community of SaaS executives, founders, and entrepreneurs. She made her leap into entrepreneurship as co-founder of 31south, after serving as the first marketing hire at Salesloft, one of the fastest-growing B2B SaaS startups in the U.S. At Salesloft, Tami helped to lead the company through Series A to B fundraising rounds and pioneered the Rainmaker conference.

Tami has led Global Social Strategy for Women Who Code, the largest and most active community of engineers dedicated to inspiring women to excel in technology careers. For more than a decade, she has worked with some of the most innovative brands, including ActionIQ, Agility Recovery, Boeing, Cognism, Digital Hands, ilos, Keyfactor, Major League Rugby, SaaStr, Sendoso, Tricentis, and Women Who Code. Tami earned both her M.S. and a B.S. from Murray State University, where she was a four-year NCAA D1 tennis athlete, scholarship recipient, and McNair Scholar. She is an advisor for the Atlanta Tech Village, a mentor for Techstars, a podcast host, and a speaker at SXSW, Techstars, and a moderator for SaaStr digital events.

Outside the office, Tami is an advisor to Rugby ATL and sideline reporter for Major League Rugby (MLR), the professional sports league representing the highest rugby competition in North America. She also serves on the board of the Rugby ATL.

Tenisha Griggs, Founder and CEO,37X Digital Marketing Agency

Tenisha is a Dynamic Thinker and Problem-Solver. My tenured experience has driven innovation through strategic immersion in both B2B and B2C marketplaces. Her first love is Brand Strategy and the art of story-telling. I’ve led strategy and execution of multi-million dollar customer loyalty programs, expert in product marketing, global events, programmatic advertising, and all things digital.

Tenisha was once decorated All-American hurdler, transformed a career of 13 second long races and emerged into a career guided by those same competitive disciplines. A Walter Mitty with a daring imagination, believer of infinite possibilities, and a responsibility to ignite new flames along the way.

Sarah Woodward, Co-Founder and Head of Growth, Human Pilots

Sarah is a growth strategy expert who has spent her career launching startups and enterprise new ventures and devising growth strategies that drive transformational change. Sarah's unique strengths lie in her ability to transform opportunities into innovative business models, campaigns, new product and service offerings, and brand positioning.undefined

Sarah has led various consulting firms and digital agencies’ responses to client and market needs, launching new ventures, products, services, and go-to-market strategies. Her experience spans strategy, public relations, marketing, sales, product development, and client engagement, enabling her to work effectively with global enterprises and startups alike. Sarah's client portfolio includes BMW GROUP, Nationwide Insurance, The Coca-Cola Company, Cummins Engines, Kimberly Clark, The Home Depot, The Fox Theatre, the Center for Disease Control, UPS, The Rollins Center for Language and Literacy, Merial (now part of Boehringer Ingelheim), Porsche Cars North America, and various state and local government agencies.

Sarah excels in building high-performing cross-functional teams to solve problems along the business lifecycle. She is a devoted people leader who champions her team, identifies opportunities for growth, and offers guidance while empowering them to excel in their work.

Sarah has been named a "Mobile Woman to Watch" by Mobile Marketer Magazine and one of "5 Inspiring Women In Tech To Watch In Atlanta".

Raj Sivasubramanian, Customer Experience Leader, Airbnb, eBay, Georgia Tech Alumnus

Raj is a seasoned Customer Experience leader and CCXP with a diverse set of experiences as both a CX practitioner and a consultant. At Airbnb, Raj is focused on developing new approaches to capture and socialize the voice of the customer and to build processes that enable teams to act on customer feedback.

Prior to Airbnb, Raj was at Verint where he drove go to market strategy for CX consulting offerings and helped Verint’s clients optimize the business impact of their Voice of Customer programs. Prior to Verint, Raj was at eBay leading efforts to shift the NPS program’s focus from simply trending metrics to delivering actionable insights. Prior to eBay, Raj was a consultant advising clients on various aspects of developing customer insights capabilities. Raj is a frequent conference speaker and advisor on the topic of customer-centricity, metrics, and customer feedback.

Raj holds an MBA from the Haas School of Business at the University of California, Berkeley and a BS in Electrical Engineering from the Georgia Institute of Technology.

The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are proud to present the annual Marketing Innovation Conference @ Scheller on Friday, March 10, 2023. This year's conference brings together industry leaders from the Atlanta Hawks, The Home Depot, Delta Air Lines, and Warner Bros. Discovery Sports to discuss emerging best practices in 21st century marketing – from analytics to digital experiences.

This year’s conference will be held in person at the Scheller College of Business. Following the guest speaker sessions, there will be a networking reception from 4:30-5:30 P.M which will include food, alcoholic and non-alcoholic beverages, and coffee/tea tasting from Costa Coffee.

Conference speakers include:

Tracy Barash, SVP Data and Insights, Warner Bros. Discovery Sports

Mallom Liggon, Executive Director of Strategy and Insights, Warner Bros. Discovery Sports

Narcis Alikhani, VP Marketing, Atlanta Hawks

Melanie Babcock, VP, Integrated Media, The Home Depot

Rick Newkirk, General Manager - Branded Trips Communications, Delta Air Lines

Dan Curis, Director of Marketing Technology, Delta Air Lines

A special thanks goes to our conference sponsors, including the Business Analytics Center at the Scheller College of Business.

2022's conference brought together industry leaders from the World Champion Atlanta Braves, The Home Depot, and Inspire Brands to discuss innovation in digital consumer engagement. 

Speakers Included:

• Adam Zimmerman, Senior Vice President, the Atlanta Braves
• Greg Mize, Senior Director, Marketing and Innovation, the Atlanta Braves
• Dayton Demmery, Director of Category Marketing, The Home Depot
• Erin Thorne, Director of Audience Marketing, The Home Depot
• Bryan Jackson, Managing Director at Zenith (A Publicis Media Agency)
• Travis Freeman, SVP, Demand Generation at Inspire Brands

"Marketing Strategies and Tactics for a Changing Digital World"

The 2021 Marketing Innovation Conference @ Scheller brought together top marketing innovators from across the nation for a virtual conference.

Speakers:

• Tiyale Hayes, SVP, Brand Strategy and Marketing, BET Networks
• Diana Lee Caplinger, EVP, Head of CRM, Intelligent Automation, and Personalization, Truist
• Molly Battin, VP, Global Brand Marketing, Delta Air Lines
• Brandon Klausner, Global Product Marketing and Strategy, TikTok
• Ryan Chappell, Sr., Music Marketing Lead – Hip Hop, R&B, & Latin at Spotify

"Using Technology to Understand Customers & Drive Marketing Decisions"

The 2020 MarTech Conference brought together industry professionals, faculty, and students to discuss incorporating the latest technology, trends, and advancements to better understand customer motivation, improve user experience, and improve marketing initiatives.

Speakers:

• Shawn McGahee, Head of Industry, Google
• Troy Treangen, General Manager Strategic Verticals, Nielsen
• Liz Di Maria, Director of Client Communications, Nielsen
• Jared Dent, Sr. Director of Marketing Strategy & Operations, Turner Sports
• Darryl Cobbin, Managing Partner, Brands, Beats, & Bytes
• Larry Taman, Managing Partner, Brands, Beats, & Bytes
• Mali Hunter, Partner, Tree Sound Studios

“Using Technology to Enhance Costumer Experience”

Speakers at the second MarTech Conference showcased how their organizations used technology to better understand their customer base and leveraged those insights into creating enhanced experiences.

Speakers:

• Adam Zimmerman, Senior Vice President, Marketing, Atlanta Braves
• David Elgin, Vice President, Analytics, Atlanta Hawks
• Rod Bates, Vice President, Decision Science and Data Strategy, The Coca-Cola Company
• Kathryn Moore, Sr. Manager, In-Store Strategy and Insights, The Home Depot

“Using Technology to Build Brands”

Speakers:

• Justin Archer, Chief Marketing Officer, Moxie
• David Burke, Senior VP, Delivery & Operations, Moxie
• Jennifer Barclay, Associate Creative Director, Moxie
• Chiara Travia, Account Supervisor, Moxie
• Neil Schrum, EVP, Group Account Director, Moxie
• Josh Martin, Senior Director of Digital & Social, Arby’s Restaurant Group
• Marci Thurston, Director of Costumer Strategy for Americas Marketing, eBay
• Tracy Young Lincoln, Executive VP, Technology and Intelligence, Moxie
• Becky Bowls, Account Director, Moxie
• John Rich, Vice President, Future Experiences, Moxie