2025 Marketing Innovation Conference
Details
Type
Areas
Format
Technology Meets Creativity: Shaping Marketing's Next Chapter
The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are excited to present the 8th annual Marketing Innovation Conference at Scheller (MIC@S) on Friday, February 21, 2025!
As marketing enters a new era, the intersection of technology and creativity is transforming how businesses connect with customers, design campaigns, and shape their strategies. MIC@S 2025 is dedicated to exploring how marketers can navigate this dynamic landscape by blending innovation with creativity to craft the next chapter of marketing.
This year's theme, "Technology Meets Creativity: Shaping Marketing's Next Chapter," highlights the importance of integrating cutting-edge tools like AI, data personalization, and influencer strategies while maintaining a focus on authentic, creative customer engagement.
Join us for an afternoon of keynotes, interactive breakout sessions, expert panel discussions, and a networking reception, all designed to inspire and equip you with actionable insights to thrive in the evolving world of marketing.
Conference speakers include:
Kick Off Speakers
- Darryl Cobbin – Ex-20th Century Fox, Coca-Cola, Podcast Host of “Brand, Beats, and Bytes”
- TBD
Breakout Sessions
- Topic 1 (Content): "Creating Breakthrough Content" – Adam Walker, Edgewise Media
- Topic 2 (Data): "Real Time A/B Testing – Case Exercise" – Jasmine Howard, Intuit Mailchimp
- Topic 3 (Influencers): "The Role of Influencers in Marketing" – Todd Harris, Resurgens Gaming
- Topic 4 (Community/UX): "The Reimagining of Atlanta’s Beltline – Case Exercise" – Jennifer Ready, President, and Kelly Rosenberger, VP of Creative, Alloy Marketing
Panel
"Is it Real or Is it AI? And Does It Even Matter?"
- Dr. Timothy Halloran, Moderator
- Pratik Thakar, Global Vice President and Head of Generative AI, The Coca-Cola Company
- Raj Choudary, CEO, Alloy
- Lauren Leipold, Partner, IP and Emerging AI, Seyfarth Shaw LLP
- Larry Taman, Managing Partner, Brand Positioning Doctors
Ticket Pricing
- Current Students: $10
- Georgia Tech Faculty and Staff: $30
- Georgia Tech Alumni: $30
- Business Professionals (Community/Industry/Other), Prospective Students: $50
Admission fee includes admission to conference and networking reception.
If you have any questions, please contact Jaya Jagannathan (jjagannathan3@gatech.edu).
Please register today as space is limited! A link to purchase your ticket will be provided once you register below.