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An Executive MBA Deep Dive: The Capstone Projects

Details

June 4, 2024

Type

Info Session

Areas

Executive MBA

Format

On-Campus

Location

Scheller College of Business
Room 316
800 W Peachtree St NW
Atlanta, GA
United States

Registration Closed

Join Executive MBA experts for a detailed examination and explanation of each track’s unique capstone project. Executive MBA alums will also join us to share their capstone experiences while in the program and audience Q&A’s will be entertained during the presentation. This exclusive event will include networking and heavy hors d'evours with a presentation to follow.


PRESENTERS:

 

Keith McGreggor Tim Halloran

Management of Technology (Entrepreneurship, Intrapreneurship, and Innovation)

Professor Keith McGreggor, Professor of the Practice and Director of Georgia Tech VentureLab

Keith McGreggor is a Professor of the Practice in the School of Interactive Computing. His research explores artificial intelligence, visual reasoning, fractal representations, and cognitive systems.

Keith is the associate director of the GVU Center, which inspires and enables interdisciplinary research in people-centered computing technology. He is also the director of Georgia Tech’s VentureLab, one of the nation’s top-ranked university-based incubators, with more than 140 active startups. He is the lead instructor for the National Science Foundation Innovation Corps program and executive director of the I-Corps South Node.

Keith has been an entrepreneur for the last three decades. His first company, Artificial Intelligence Atlanta, was the first AI company in the Southeast. He has also been a founder or co-founder of six software companies.

Global Business (Leadership)

Professor Tim Halloran, Principal Lecturer in Marketing and Executive MBA Faculty Director


Tim Halloran joined Scheller's marketing faculty in 2015. A classically trained consumer marketer, he has built, directed, and consulted with some of the world's largest brands, including Coca-Cola brands, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacau (vitaminwater and smartwater), Vita Coco, the NBA, and Turner Broadcasting System.

Prior to consulting, Tim spent ten years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke's first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named a finalist for the Max Award for Innovation by Georgia State University.

 

CAPSTONE PROJECTS OVERVIEW:

Global Business (GB): Global Strategy Project (GSP)

As members of a select team, GB students consult directly with senior executives from leading global corporations to evaluate, analyze, and resolve real-life business challenges that companies are facing. The Global Strategy Project culminates with the GB team presenting their recommended solutions to the corporate senior leadership team. Previous corporate sponsors include The Coca-Cola Company, Delta Air Lines, The Home Depot, Lockheed Martin, Warner Bros. Discovery, Gulfstream, and more.

Management of Technology (MoT): New Product and Service Launch

The MoT Capstone Project provides MoT students the unique opportunity to think and act as an entrepreneur. Working with leaders from Georgia Tech business accelerators and think tanks, MoT student teams develop a comprehensive, actionable business plan to take an emerging technology product or service from concept to market. This integrative experience concludes with a New Product and Service Launch “Shark Tank” style competition, judged by actual leading venture capitalists and industry experts.

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