Undergraduate Concentration Panel Series: Marketing

 Marketing Concentration Panel

Marketing is the communication about a product or service, with the purpose of encouraging recipients
of the communication to purchase or use the product or service. Marketing is also the process of
planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services
to satisfy customers. It involves discovering what customers want, then setting out to meet their needs.
Marketing is everywhere and in everything. The field exists to determine and satisfy needs of others,
whether it’s the client, company, or customer. The goal in the business marketing industry is to meet
and satisfy the needs of the customer/client/company by best understanding the market and doing it
better than the competition for the long term. How to meet these needs is where the different areas of
marketing come into play.

The 2023 Marketing Concentration panel features:

Michael Buchanan
Senior Lecturer
Marketing, Scheller College of Business

Drew Mathis '17
Senior Influencer
Marketing & Social Media Manager, Goorin Bros., Inc.

Lauren Gordon
4th Year Marketing Student
Incoming Assistant Merchant at Abercrombie and Fitch

Concentration Panel Series Overview

The Scheller College of Business Undergraduate Program Office is excited to host the annual Undergraduate Concentration Panel Series. Learn more about each of Scheller's concentrations through this series of panel discussions featuring faculty, alumni, and current students! Hear about the courses, potential career paths, complimentary certificates, involvement opportunities, and more! 

These panels are open to all Scheller undergrads and will be particularly helpful for anyone who is trying to decide on their concentration.

No RSVP Required to Attend!