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Lizhen Xu

Associate Professor

Associate Director, Master of Science in Analytics

Lizhen.Xu@scheller.gatech.edu

404-894-4380

Website

Academic Areas: IT Management

Functional Areas: Business Analytics

Suite: 473

Office: 4266

Biography

Lizhen Xu is an Associate Professor of Information Technology Management in the Scheller College of Business at Georgia Institute of Technology. He serves as an associate director of Georgia Tech's multidisciplinary Master of Science in Analytics (MSA) program and was a co-director of Scheller's Business Analytics Center.

He received his Ph.D. in Information Management and M.S. in Economics from The University of Texas at Austin, and his B.E. in Computer Science from Tsinghua University, China. He specializes in quantitative research methodologies that involve both microeconomic modeling and advanced data analytics. His interdisciplinary research interest lies in the economics of information systems and its interface with marketing and operations management. The substantive areas of interest include: online and mobile advertising, attribution modeling, consumer analytics in digital media, economics of artificial intelligence and data privacy, user-generated content and service management, among others.

His papers have been published in academic journals such as Management Science, Information Systems Research, Journal of Marketing Research, Production and Operations Management, Journal of Management Information Systems, and Decision Analysis. He teaches machine learning for business at both graduate and undergraduate levels. He was the recipient of the INFORMS ISS Sandra Slaughter Early Career Award in 2021 and the Brady Family Award for Faculty Teaching Excellence in 2023. He was named as one of the Best 40-Under-40 Business School Professors by Poets&Quants in 2022.

Education

Ph.D., Info. Mgmt., The University of Texas at Austin, 2011
M.S., Economics, The University of Texas at Austin, 2008
B.E., Computer Science, Tsinghua University, China, 2006

Research

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Year

Type

Year	Title	Journal	Author(s)	Type
2022	Spillovers from Online Engagement	Management Science	Pattabhiramaiah, Adithya Overby, Eric M. Xu, Lizhen	Published Papers
Adithya Pattabhiramaiah, Eric M. Overby, and Lizhen Xu. 2022. "Spillovers from Online Engagement: How A Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue," Management Science, Vol. 68, No. 5, pp. 3528-3548.
2019	Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design	Information Systems Research	Xu, Lizhen Duan, Jason A. Hu, Yu Jeffrey Cheng, Yuan Zhu, Yan	Published Papers
Lizhen Xu, Jason A. Duan, Yu (Jeffrey) Hu, Yuan Cheng, and Yan Zhu. 2019. "Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model," Information Systems Research, Vol. 30, No. 2, pp. 616-635.
2019	Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design- A Dynamic Structural Model	Information Systems Research	Xu, Lizhen Duan, Jason A. Hu, Yu Jeffrey	Published Papers
Lizhen Xu, Jason A. Duan, Yu (Jeffrey) Hu, Yuan Cheng, and Yan Zhu. 2019. "Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model," Information Systems Research, Vol. 30, No. 2, pp. 616-635.
2018	Online Reviews and Collaborative Service Provision	Production and Operations Management	Sun, Haoying Xu, Lizhen	Published Papers
Haoying Sun and Lizhen Xu. 2018. "Online Reviews and Collaborative Service Provision: A Signal-Jamming Model," Production and Operations Management, Vol. 27, No. 11, pp. 1960-1977.
2018	Strategic Intellectual Property Sharing	Information Systems Research	Niculescu, M. F. Wu, D.J. Xu, L.	Published Papers	View
M. F. Niculescu, D.J. Wu, L. Xu. "Strategic Intellectual Property Sharing: Competition on an Open Technology Platform Under Network Effects", Information Systems Research, 2018, Vol. 29(2), pp. 498-519
2014	Path to Purchase-A Mutually Exciting Point Process Model for Online Advertising and Conversion	Management Science	Xu, Lizhen Duan, Jason A. Whinston, Andrew	Published Papers
Lizhen Xu, Jason A. Duan, and Andrew Whinston. 2014. "Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion," Management Science, Vol. 60, No. 6, pp. 1392-1412.
2012	Effects of the Presence of Organic Listing in Search Advertising	Information Systems Research	Xu, Lizhen Chen, Jianqing Whinston, Andrew	Published Papers
Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2012. "Effects of the Presence of Organic Listing in Search Advertising," Information Systems Research, Vol. 23, No. 4, pp. 1284-1302.
2011	Price Competition and Endogenous Valuation in Search Advertising	Journal of Marketing Research	Xu, Lizhen Chen, Jianqing Whinston, Andrew	Published Papers
Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2011. "Price Competition and Endogenous Valuation in Search Advertising," Journal of Marketing Research, Vol. 48, No. 3, pp. 566-586.
2010	Oligopolistic Pricing with Online Search	Journal of Management Information Systems	Xu, Lizhen Chen, Jianqing Whinston, Andrew	Published Papers
Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2010. "Oligopolistic Pricing with Online Search," Journal of Management Information Systems, Vol. 27, No. 3, pp. 111-141.
2010	Managing Project Failure Risk through Contingent Contracts in Procurement Auctions	Decision Analysis	Chen, Jianqing Xu, Lizhen Whinston, Andrew	Published Papers
Jianqing Chen, Lizhen Xu, and Andrew Whinston. 2010. "Managing Project Failure Risk through Contingent Contracts in Procurement Auctions," Decision Analysis, Vol. 7, No. 1, pp. 23-39.

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Journal Editorial Roles

Associate Editor, Service Science

In the News

2024

Remembering Professor Sandra A. Slaughter: Inspiring Excellence in Information Systems Through Research and Mentorship

2023

2022

2021

Georgia Tech Scheller Lizhen Xu and Dezhi Yin Win Sandra A. Slaughter Early Career Award at INFORMS

2020