Center for International Business Education and Research
1995 - 1996 Working Paper Series

The Georgia Tech CIBER is pleased to offer the following working papers as part of its 1995 program. All papers are $5.00. If you would like to place an order, please make your check payable to the Georgia Institute of Technology. Please indicate the number of the paper and the quantity desired and mail to :

Georgia Tech CIBER
College of Management
Georgia Institute of Technology
Atlanta, GA 30332-0520

Number Title Author
95-001
 A Cross-Cultural Experiment of Country-of-Origin Advertising : Attitude Formation of Allocentric and Idiocentric Individuals A. H. Liu & M. P. Leach
95-002
 Factors Affecting International Brand Equity and Brand Image : Strategical, Psychological, and Cross-Cultural Aspects of Branding A. H. Liu
95-003
 The Role of Export Processing Zones for Host Countries and Multinationals : A Mutually Beneficial Relationship ? J. R. McIntyre et al.
95-004
 The Hon. Ronald H. Brown Addresses US International Trade Policy Issues (Interview with Dr. J. McIntyre) J. R. McIntyre
95-005
 US Software Exports to Japan : Issues and Concerns E. Prater, J. R. McIntyre
95-006
 Technology Infrastructure and the Role of Government : Comparative Perspectives G. Tassey
95-007
 Regional Technology Infrastructure for Japanese Small and Medium-sized Enterprises P. Shapira
95-008
 Living on the Edge : Basic Research and Knowledge Creation in Japanese Electronics Companies D. T. Meth�
95-009
 The Japanese Technical Standards System : a Japanese Perspective K. Tanabe
95-010
 The Japanese Technology Infrastructure : Issues and Opportunities J. P. Stern
95-011
 Technical Standards and Market Access to the Japanese Cellular Communications Equipment Market D. J. Puffert
95-012
 Technical Standards and Japan's Equipment Industry A. Yoshikawa
95-013
 The Evolution of International Technical Standards and Trade in a Changing World Economy S. I. Warshaw
95-014
 Technical Standards Policy in the Asia Pacific Economic Cooperation Forum : An Analysis J. S. Wilson
95-015
 Technical Standards and Unfair Trade : The Case of Japan Japan's Double Standards : Technicals Standards and U.S. B. Woodall
95-016
 The World Trade Organization's Technical Barriers Code : Implication for the United States and Japan W. J. Long at al.
95-017
 Price Interaction in a Sequential Global Market : Evidence from the Cross-Listed Stocks C. S. Eun & H. Jang
95-018
 Cross-Border Acquisitions and Shareholder Wealth : Tests of the Synergy Analysis C. S. Eun, R. Kolodny, C. Schrega
95-019
 Metallgesellschaft AG : Risk Management and Corporate Governance N. Jayaraman et al.
95-020
 How noisy are noisy rational expectations? Evidence from Three Currency Futures Markets J-W Cho, M. Krishnan
95-021
 The Cost of Operating Abroad and International Capital Market Equilibrium M. Shrikhande
95-022
 Structuring International joint Ventures : Bargaining, Equity Participation, and Private Information T. H. Noe et al.
95-023
 Does Futures Trading Increase Stock Market Volatility? The Case of Nikkei Stock Index Futures E. Chang, J. Cheng et al.
95-024
 Explaining why Franchise Companies Expand Overseas S. A. Shane
95-025
 Critical Success Factors Leading to Japanese Dominance in Electronics Packaging M. J. Kelly