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MGT 3300
Marketing Management I
3 Hours
Professor: TBD

Presents and develops the primary marketing variables that are used in designing an overall marketing program. A systems approach is taken with the variables managed to optimize overall results

A foundation course in measuring and reporting the financial performance and status of the firm as well as basic concepts in cost and managerial accounting.

An introduction to finance and to the securities markets. Topics include: time value of money, risk and return, capital budgeting, security analysis and portfolio management of stocks, bonds, and derivatives.

To learn fundamental techniques for creating, analyzing, synthesizing, and implementing design solutions to open- ended problems with flexibility, adaptability, and creativity through team and individual efforts.

COE 3002 Introduction to Microelectronics and Nanotechnology Revolution           3 Hours
Professor:  John Cressler

An introductory course on the general scientific and engineering underpinnings of microelectronics/nanotechnology providing the background to engineering and non-specialist students.  Open to management students enrolled in the Technology and Management Minor Program.

Seminar series studying background and primary sources of engineering technologies. Students will gain familiarity with some of the most advanced research topics addressing major technological challenges of today. Journal articles will be discussed in a lay-friendly manner to move beyond the math. Guest speakers will include distinguished Georgia Tech faculty and researchers, and corporate researchers from around the world. Students will have an opportunity for small group interaction with these experts in an informal setting. Required for all management students in the T&M Minor Program and open to all engineering students in the T&M Minor Program.

Analysis of emerging technologies and their impacts for firm practice, market practice, policy, and society.  Special emphasis on the information collected and transmitted by new technologies and the opportunities and challenges associated with this information.

A general overview of the process for developing new products, services and technologies. Students will receive a mix of lectures, case study discussions and several in classroom “exercises” that aim to convey the difficulties that managers face when they deal with cross disciplined teams of marketing manufacturing and engineering. A key aspect of the course is the ongoing semester project that the students will conduct in strictly enforced cross disciplined teams with the goal to develop an innovative product or service. The course provides the basic fundamentals of different perspectives (marketing vs. engineering) and integrates them into a coherent “theory” of product development.

MGT or ME 4741*
Personal Leadership & Effective Teamwork-Capstone Preparation                   3 Hours

Individual and group based experiential learning activities to develop integrated human system management skills that prepare students for more successful capstone collaboration and learning.

The capstone projects are provided by corporate sponsors and deal with real problems of significance to the sponsor.  The students will work in small interdisciplinary teams along with the faculty advisor and the sponsor champion to provide turn-key solutions that can be implemented by the sponsor.