Marketing Concentration

The Scheller College of Business offers a Concentration in Marketing to Management majors. After completing MGT 3300 students must take six advanced marketing courses and earn a grade of "C" or higher in all courses to complete the concentration.

In today's highly competitive business environment, where buyers have a wide range of product choices, it is increasingly important to closely match company capabilities and market opportunities. An understanding of the complex, interdependent nature of the global marketplace and its inherent technologies is essential in managing a market-driven business. Marketing is the activity of business that is primarily responsible for developing the sales revenue of the firm. As such, marketing is concerned with developing new products and services and improving the existing offering to develop a steady and profitable sales stream. There are many supporting activities that have an impact on sales, including personal selling and promotion and developing good trade relationships for which marketing is responsible. The marketing of technology-based products is growing in importance along with international aspects of marketing, and these subjects are addressed.