Certificates | Georgia Tech - Scheller College of Business

Take a Virtual Tour of the Scheller College of Business

Facebook | Twitter | LinkedIn | YouTube

		Inside the College Programs Executive Programs People & Research News Room Home Ernest Scheller Jr. Bio Overview & History Directions & Parking Tour Our Building Dean's Message Career Development Recruiters Giving to the College Advisory Board Work @ Tech Social Media Home Undergraduate MBA Evening MBA Executive MBA Graduate Certificates PhD Home Executive MBA Custom Executive Education Lean Six Sigma Certification IT Management Program Mobility Leadership Forum Full Directory Staff by Department Faculty PhD Students Academic Areas Centers & Initiatives Centers & Initiatives News Items In the News @TBS Newsletter @TBS Newsletter

Undergraduate Office
Suite 322

404.894.2605

404.385.0581

Home > Programs > Undergraduate > Current Students > Certificates > Marketing

Certificates

Marketing Certificate

The Scheller College of Business offers a Certificate in Marketing to both Business Administration and Non-business administration majors.

In today's highly competitive business environment, where buyers have a wide range of product choices, it is increasingly important to closely match company capabilities and market opportunities. An understanding of the complex, interdependent nature of the global marketplace and its inherant technologies is essential in managing a market-driven business. Marketing is the activity of business that is primarily responsible for developing the sales revenue of the firm. As such, marketing is concerned with developing new products and services and improving the existing offering to develop a steady and profitable sales stream. There are many supporting activities that have an impact on sales, including personal selling and promotion and developing good trade relationships for which marketing is responsible. The marketing of technology-based products is growing in importance along with international aspects of marketing, and these subjects are addressed.

To qualify for the Marketing Certificate, students must earn at least a "C" in MGT 3300, and must earn a "B" average in MGT 3310 and the three electives.

Marketing Certificate Course Requirements (for ALL majors)

Required Courses

Two (2) courses are required:

MGT 3300 Marketing Management

and

MGT 3310 Marketing Research: Design & Analysis

Electives

Three (3) or more should be chosen from the following:

Note: These courses may have prerequisites. Please check OSCAR before you register.

MGT 3325 Product Planning

MGT 4303 Personal Selling & Sales Management

MGT 4304 Strategic Brand Management

MGT 4305 Business-to-Business Marketing

MGT 4307 Strategic Marketing

MGT 4308** Advertising and Promotions

MGT 4309** Services Marketing

MGT 4311** Digital Marketing

MGT 4331 Consumer Behavior

MGT 4332** Database & Customer Relationship Management (CRM) Strategy

MGT 4335 International Marketing

MGT 4803* Marketing Analysis

MGT 4910 Independent Research

*Any elective course taught by Marketing faculty in the CoM will count toward the Marketing Certificate. Up to 6 credit hours of special topics (MGT 4803) courses can count toward any one certificate.

**MGT 4308 Previously taught as MGT 4803 Advertising and Promotions. No credit allowed for both MGT 4308 and MGT 4803 (Advertising and Promotions). MGT 4309 Previously taught as MGT 4803 Services Marketing. No credit allowed for both MGT 4309 and MGT 4803 (Services Marketing). MGT 4332 Database & CRM Strategy previously taught as MGT 4803 Databases & CRM. No credit allowed for both MGT 4332 and MGT 4803 (Database & CRM). MGT 4311 previously taught as MGT 4803 Digital Marketing. No credit allowed for both.

Course descriptions for these electives are located here .

Application

Online applications for certificates should be submitted two weeks prior to commencement the semester you plan to graduate. Early applications will not be accepted. Submit your application by completing the form located at http://mgt.gatech.edu/programs/under/current/certificate_form.html.

Questions? Contact the Scheller Undergraduate Program Office at 404-894-2605.

site://mgt/programs/under/prospective/cert/cert_marketingmgtCertificates

Accountability | Legal & Privacy Information | RSS