The Fifth Annual Revenue Management and Price Optimization Conference Oct. 6-7 will focus on game-changing predictive analytics employed by leading organizations and decision makers in today’s tumultuous market.

Attendees will learn how to:

• Use analytics to understand, predict, and manage customer demand.
• Convert analysis into predictive solutions that enhance revenue and profit.
• Generate greater visibility across the entire value chain with analytics.
• Assess promotional spending accurately.
• Create maximum shareholder value at minimum cost.

Featured industry leaders will include:

• John Peyton, senior vice president, North American Operations, Starwood Hotels and Resorts, who will discuss “Mobilizing Global Resources to Transform the Revenue Management Discipline.”
• Doug Bippert vice president of business acceleration, The Coca-Cola Company, who will discuss “Simultaneously Maximizing Consumer Value and Company Profit from Beginning to End.”
• Robert G. Cross, chairman and CEO of Revenue Analytics and author of Revenue Management: Hard-Core Tactics for Market Domination. He will discuss “Rebounding Tips: The Best (and Worst) Practices in Pricing and Revenue Management.”