Create new business models. Generate new revenue channels. Think strategically. Research analytically. Act decisively and develop an intuition for solving complex business challenges.
Marketing is crucial to any business; it's the engine primarily responsible for creating a company's sales revenue. It involves understanding customers and competitors, setting strategy, developing products, delivering value to customers, and managing relationships.
Georgia Tech's approach to marketing goes beyond the fundamental disciplines of economics, statistics, customer segmentation, and market research. Electives focus on the complex, interdependent nature of the global marketplace and its inherent technologies. The marketing of technology-based products is growing in importance along with international aspects of marketing, and these subjects are addressed so that students are prepared to face new challenges as they emerge.
Courses are divided into two groups:
- Applications of marketing management
- Quantitative approach to solving marketing problems
Partial List of Courses
Consumer Behavior (MGT 6302)
Emphasizes consumer-marketing fundamentals including marketing, economics, psychology, sociology, and anthropology as well as the techniques that marketers use to understand and influence consumers' desires.
International Marketing (MGT 6335)
Gives students an understanding of the environmental factors, marketing functions and the skills needed to manage teams in international business and marketing.
Marketing Technology (MGT 6318)
Introduces techniques and methods associated with market research data and analysis and provides students with the analytical skills needed to develop specific operational plans – skills in high demand today.
Strategic Brand Management (MGT 6308)
Strategic Brand Management is an advanced elective that addresses important brand decisions faced by an organization. Particular emphasis is placed on understanding psychological principles at the customer level to improve managerial decision-making.
Is this a heavily quantitative program?
The core curriculum of any MBA program tends to be quantitative in nature. Our program is no more so than others.
What's the typical academic background of students in your program?
There is none. We have a wide variety of students with different academic and professional backgrounds.
How do students with non-technical backgrounds perform?
Students from all academic and professional backgrounds that are innovative and hard working excel in our program.
Do I have to declare a concentration?
You do not have to declare a concentration and you may customize your curriculum by choosing electives from a variety of academic areas.