Marketing Area Coordinator Challagalla, GoutamPhD Coordinator Challagalla, GoutamFaculty Bond, SamuelChallagalla, GoutamDommer, SaraJing, XiaoqingKohli, Ajay K.Ozturk, CemRodriguez-Vila, OmarUlgado, Francisvan Ittersum, KoertLecturers and Other Academics Kantak, DonnaVantine, PeterPhd Students Bajaj, AditiChae, Myoung-JinChen, ZoeyHair, MikeSheehan, Daniel
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The primary focus of the marketing group at Georgia Tech is the
development and commercialization of high- technology products and
services. Research topics include the following:
- Consumer acceptance of new technologies
- The utilization of market information for new product development and commercialization
- Patterns in the diffusion of technology
- Applications of new technologies to consumer and managerial decision making
- Methodological and measurement issues in technology adoption and continued use
In addition to an active PhD program, the marketing group offers a
variety of courses at the undergraduate and MBA levels. These courses
expose students to major marketing concepts and tools with a particular
focus on the opportunities and challenges involved in developing and
marketing technology-based products and services. Georgia Tech’s strong
management and engineering programs offer unique possibilities for
collaborative research and coursework that help students learn how to
develop and successfully commercialize technological innovations.
Marketing faculty publish cutting-edge research on technology commercialization in top journals such as Management Science, the Journal of Marketing, Journal of Marketing Research, and the Journal of Consumer Research.
Funding and data sources for this research comes through collaborations
with a number of Fortune 500 corporations as well as funding from major
funding agencies such as the National Science Foundation.
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 Sustainability Center Receives Grant from Kendeda Fund
Georgia Tech Scheller College of Business’ new Center on Business Strategies for Sustainability recently received a $300,000 grant from the Kendeda Fund. This follows a $750,000, three-year grant received earlier this year from the Ray C. Anderson Foundation to start the Center.
Read More...Scheller Faculty Widely Honored, Published
Widely recognized for excellence in teaching and research, faculty members of Scheller College of Business continue to raise the business school's profile through their professional activities and honors. Read More...Scheller College Wins Grant to Start Center on Business Strategies for Sustainability
Georgia Tech Scheller College of Business is establishing the Center on Business Strategies for Sustainability, thanks to a three-year, $750,000 grant recently awarded by the Ray C. Anderson Foundation. Read More...Marketing Professor Offers Helpful Hints for Healthy Holiday Eating
If you’re counting calories or looking to stay trim during the holidays, consider using the research findings of Koert van Ittersum, associate professor of marketing in Georgia Tech’s Scheller College of Business. He’s conducted several studies validating techniques that could help you eat less throughout the holiday season when you’re barraged by a seemingly endless parade of treats. Read More...Scheller Faculty Widely Honored
Widely recognized for excellence in teaching and research, faculty members of Scheller College of Business continue to raise the business school's profile through their professional activities and honors. Read More... |
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