- Wansink, Brian, and Koert van Ittersum (2012), "Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction," Psychological Reports, 111 (1), 228-232.
- Van Ittersum, Koert, and Joost M.E. Pennings (2012), "Attribute-value Functions as Global Interpretations of Attribute Importance," Organizational Behavior and Human Decision Processes, 119, 89-102.
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 - Van Ittersum, Koert, and Brian Wansink (2012), “Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior,” Journal of Consumer Research, 39 (2), 215-228. [lead article]
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- Van Ittersum, Koert (2012), “The Effect of Decision Makers’ Time Perspective on Intention-Behavior Consistency,” Marketing Letters, 23 (1), 263-277.
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- Van Ittersum, Koert, and Fred Feinberg (2010), “Cumulative Timed Intent: A New Predictive Tool for Technology Adoption,” Journal of Marketing Research, XLVII (October), 808-822.
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- Van Ittersum, Koert, and Nancy Wong (2010), “The Lexus or the Olive Tree? Globalization, Consumer Movement, and National Cultural Values,” International Journal of Research in Marketing, 27(2), 107-118.
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- Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing, 74(2), 90-104.
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- Wansink, Brian, and Koert van Ittersum (2010), “Spoons Systematically Bias Dosing of Liquid Medicine,” Annals of Internal Medicine, 152(1), 66-67. (impact factor: 17.46)
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- Wansink, Brian, Koert van Ittersum, and Carolina Werle (2009), "How Negative Experiences Shape Long-Term Food Preferences. Fifty Years from the World War II Combat Front," Appetite, 52(3), 750-752. (impact factor: 2.43)
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- Wansink, Brian, Collin R. Payne, and Koert van Ittersum (2008), "Profiling the Heroic Leader: Empirical Lessons from Combat-Decorated Veterans of World War II," Leadership Quarterly, 19, 547-555. (impact factor: 2.90)
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- Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink, and Hans C.M. Van Trijp (2007), "The Validity of Attribute-Importance Measurement: A Review," Journal of Business Research, 60(11), 1177-1190.
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- Wansink, Brian, and Koert van Ittersum (2007), “Portion Size Me: Downsizing Our Consumption Norms.” Journal of the American Dietetic Association, 107 (7), 1103-1106. (impact factor 3.24)
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- Van Ittersum, Koert, and Brian Wansink (2007), “Do Children Really Prefer Large Portions? Visual Illusions Bias Their Estimates and Intake.” Journal of the American Dietetic Association, 107 (7), 1107-1110. (impact factor 3.24)
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- Van Ittersum, Koert, Matthew T.G. Meulenberg, Hans C.M. Van Trijp, and Math J.J.M. Candel (2007), "Consumers' Appreciation for Regional Certification Labels: A Pan-European Study," Journal of Agricultural Economics, 58(1), 1-23.
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- Wansink, Brian, Koert van Ittersum, and James E. Painter (2006), “Ice Cream Illusions: Bowl, Spoons and Self-served Portion Sizes,” American Journal of Preventive Medicine, 31(4), 240-243. (impact factor 4.11)
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- Wansink, Brian, and Koert van Ittersum (2005), “Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration,” British Medical Journal, 331 (24 December), 1512-1514. (impact factor: 12.83)
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- Wansink, Brian, Koert van Ittersum, and Jim Painter (2005), "How Descriptive Food Names Bias Sensory Perceptions in Restaurants," Food Quality and Preference, 16(5), 393-400. (impact factor: 3.01)
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- Wansink, Brian, Koert van Ittersum, and Jim Painter (2004), "How Diet and Health Labels Influence Taste and Satiation," Journal of Food Science, 69(9), S340-346. (impact factor: 1.73)
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- Wansink, Brian, and Koert van Ittersum (2003), “Bottom’s Up! The Influence of Elongation on Pouring and Consumption Volume,” Journal of Consumer Research, 30 (3) (December), 455-463.
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- Van Ittersum, Koert, Math J.J.M. Candel, and Matthew T.G. Meulenberg (2003), "The Influence of the Image of a Product's Region of Oirigin on Product Evaluation," Journal of Business Research, 56(3), 215-226.
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- Wansink, Brian, Jim Painter, and Koert van Ittersum (2001), "Descriptive Menu Labels' Effect on Sales," Cornell Hotel and Restaurant Administration Quarterly, 42(6), 68-72.
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- Van der Lans, Ivo A., Koert van Ittersum, Antonella DeCicco, and Margaret Loseby (2001), "The Role of the Region of Origin and EU Certificates of Origin on Consumer Evaluation of Food Products, European Review of Agricultural Economics, 28(4), 451-47
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