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| Working Papers | - IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales
- The Customer as The Advisor: The Role of Social Media on Financial Markets
| | Published Papers | - Brynjolfsson, Erik, Yu (Jeffrey) Hu, and Michael D. Smith. 2006. “From Niches to Riches: The Anatomy of the Long Tail.” Sloan Management Review, 47(4) 67-71.
- Brynjolfsson, Erik, Yu (Jeffrey) Hu, and Michael D. Smith. 2003. “Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers.” Management Science, 49(11) 1580-1596.
- Tang, Zhulei, Yu (Jeffrey) Hu, and Michael D. Smith. 2007. “Gaining Trust through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor.” Journal of Management Information Systems, 24(4) 153-173.
- Simester, Duncan, Yu (Jeffrey) Hu, Erik Brynjolfsson, and Eric Anderson. 2009. “Dynamics of Retail Advertising: Evidence from a Field Experiment.” Economic Inquiry, 47(3) 482-499.
- Brynjolfsson, Erik, Yu (Jeffrey) Hu, and Mohammad Rahman. 2009. “<a href="http://ssrn.com/abstract=995647">Battle of The Retail Channels: How Product Selection and Geography Drive Cross-channel Competition.</a>” Management Science, 55(11) 1755-1765.
- De, Prabuddha, Yu (Jeffrey) Hu, and Mohammad Rahman. 2010. “Technology Usage and Online Sales: An Empirical Study.” Management Science, 56(11) 1930-1945.
- Brynjolfsson, Erik, Yu (Jeffrey) Hu, and Michael D. Smith. 2010. “Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns.” Information Systems Research, 21(4) 736-747.
- Ren, Charlotte, Ye Hu, Yu (Jeffrey) Hu, and Jerry Hausman. 2011. “Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing.” Management Science, 57(6) 1009-1024.
- Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
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