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Home > Directory > Faculty > Challagalla, Goutam > All Publications

All Publications

Published Papers

THE MODERATING INFLUENCE OF FIRM MARKET POWER ON THE TRANSACTION COST ECONOMICS MODEL
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The Impact of Simulation Training on Call Center Agent Performance: A Field-Based Investigation
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Influence Tactics for Effective Adaptive Selling
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Proactive Postsales Service:When and Why Does It Pay Off?
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