Samuel Bond joined the College of Management in the fall of 2007. He teaches Marketing Management and Consumer Behavior at the undergraduate and graduate levels. Dr. Bond received his PhD from the Fuqua School of Business, Duke University, where he also taught Marketing Management.
Dr. Bond's research focuses on consumer psychology and decision making. Among other projects, he is currently investigating the cognitive processes involved
when consumers read and evaluate online reviews of products and
retailers. In addition, he is exploring the benefits to both managerial and consumer decision making of clearly articulating one's decision objectives. Dr. Bond has studied the way in which choices reflect a combination of both "intuitive" and "rational" thought, applying this perspective to a variety of topics, including decision making under risk and the formation of brand attitudes. He has also explored a bias by which consumers distort new information to confirm their initial leanings. Dr. Bond's work has been published in journals including Management Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, MIS Quarterly, and Decision Analysis. He has given invited and competitive presentations at a number of scholarly conferences.
Prior to his academic career, Dr. Bond held positions in mortgage banking at New South Federal Savings Bank and psychological research at the University of North Carolina.
Areas of Specialization
Consumer Information Processing
Brand Attitudes and Evaluation
Objectives-based Decision Making
PhD, Duke University
BA (Business Administration), Rhodes College, Memphis, TN
BA (Mathematics), Rhodes College, Memphis, TN