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Gain a deeper understanding of the practice of using analytics in business and industry. Learn how to understand, frame, and solve problems to make better decisions in different business areas.

Business Analytics Electives
Tools for Business Analytics

MGT 6057    Business Process Analysis & Design
Explore software infrastructure of the firm. How does that infrastructure support the business' processes? Includes an ERP simulation game. Effective management of technology to gain competitive advantage. Involves use of SAP.
(This course is also part of the Information Technology Management area.)

MGT 6450    Project Management
Learn project management concepts and understand tools of project selection, planning and tracking. Understand special considerations for managing projects with outsourcing/offshoring settings. Investigate new technologies related to project management. Understand how to use Microsoft Project and other tools to manage projects.
(This course is also part of the Information Technology Management area.)

MGT 8803    Big Data Analytics in Business
This course teaches the scientific process of transforming data into insights for making better business decisions. It covers the methodologies, algorithms, issues, and challenges related to analyzing business data. It will illustrate the processes of big data analytics by allowing students to apply business analytics algorithms and methodologies to real-world business datasets from finance, marketing, and operations.
(This course is also part of the Information Technology Management area.)

Applications of Business Analytics

MGT 6304    Customer Relationship Management
Understand the emerging practice of customer-centric marketing and the role of CRM in firm decision making. Learn techniques that firms can use to manage customer relationships. Learn analytic procedures that support strategic decision making. Learn the typical problems that companies encounter in implementing the CRM strategy.
(This course is also part of the Marketing area.)

MGT 6310    Marketing Research
Learn the skills to translate management problems into marketing research problems. Gain the ability to analyze problems systematically. Develop critical eyes for marketing research and understand its contributions and limitations. Gain a working “hands-on” experience with the full process of marketing research.
(This course is also part of the Marketing area.)

MGT 6400    Pricing Analytics & Revenue
Introduces spreadsheet-based modeling methods for maximizing a firm's profit and forecasting customer demands. Understand pricing of constrained capacity, overbooking policies, price optimization, and customer segmentation for revenue maximization.
(This course is also part of the Operations Management area.)

MGT 8803    Privacy Technology, Policy, and Law
Big data has created numerous challenges in how to build private and public institutions to achieve the benefits of greater information flows while managing the risks to personal privacy and cybersecurity. This course seeks to equip students to understand the multiple perspectives relevant to managing privacy in an organization, both for private-sector companies and for government.
(This course is also part of the Law & Ethics area.)

MGT 8803    Business Forecasting
This course is designed to provide the tools to forecast in an uncertain business environment. It will be a careful, thorough introduction to elements of forecasting with attention not only to the mechanisms of forecasting, but also to the assumptions and pitfalls of forecasting.
(This course is also part of the Strategic Management area.)