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  • For Free or Not For Free: Scheller Professors Examine Various Software Business Models


    The market for software applications continues to grow exponentially, but some developers may not be hitting it as big as they could, according to researchers at Georgia Tech Scheller College of Business. With so much competition for consumer awareness of mobile apps and other software, companies need to carefully consider their marketing strategies – including methods for allowing a certain level of free access to the product, says Marius Florin Niculescu, assistant professor of IT Management

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  • Georgia Tech Jumps Four Spots in Bloomberg Businessweek Undergrad Rankings


    Georgia Tech Scheller College of Business jumped four spots (to 37th) in Bloomberg BusinessWeek's latest national rankings of the top undergraduate programs in business.

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  • Top Leaders in Their Fields to Discuss Sustainability at Scheller’s May 1 Event


    Major corporate executives and other thought leaders on the environment will converge at Georgia Tech Scheller College of Business at 4 p.m. on Thursday, May 1, to discuss “The Sustainability Advantage: The Art and Science of Creating Sustainable Value.”

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  • Researchers Find Social Media Able to Predict Stock Returns


    Researchers from three prestigious schools - Georgia Tech Scheller College of Business, Purdue University, and City University of Hong Kong - have released what they believe is the first study proving the ability of social media to predict future stock returns and earnings surprises.

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  • TI:GER Team LymphaTech on Winning Streak in Business Plan Competitions


    LymphaTech, a team that evolved in Georgia Tech's TI:GER® (Technological Innovation: Generating Economic Results) Program, is on a winning streak at national and international business plan competitions.

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